Substitute Good : Complementary Good

    Most people desire to consume only what satisfies their taste buds, which is mainly foods and beverages that contain high levels of unhealthy ingredients, but they do not realize the harm it causes to their health. General Mills conducted an experiment in order to see how consumers would react when they had the option to buy healthy products or foods that tasted good: “General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good” (Moss 476). Companies of course need to keep their businesses running and in order to do that, they must manufacture

The problem with food production in America is the mistreatment of livestock, the overproduction of corn in America, and the amount of corn feeded to the animals ; these issues affect consumers’ health because of the amount of diabetes has been increasing over years. Michael Pollan in "When a Crop Becomes King” he explains that the government pays for corn to be grown a lot more then it should be ,David Barboza in the article “If You Pitch it , They will Eat It” the way companies just want to get into kids mind by tricking them into telling their parents to buy them unhealthy food just for the toy it comes with, In “Pleasures of Eating,” Wendell Berry most of the people just rather be eating out then making food. There is uncertainty about the way food is produce because we cannot control people on what they

Journalist and novelist Michael Pollan writes about the trials and tribulations surrounding food in North America and raises questions regarding Western diet, which is mostly comprised of refined sugar and high fructose corn syrup and corn in general. He reiterates that chemically generated food is creating disease in North Americans; If we eliminate these factors and adopt the eating habits of less industrialized places in the world will we in our lifetime see rates of heart disease, type two diabetes and obesity decline dramatically? The western diet has evolved drastically in the last sixty years, so much so that people have become codependent on the government, dietitians and food agencies regarding their health and what to consume. The land is suffering from pesticides and singular plant farming, the alternative to this is to buy organic but at a higher price. Media has influenced the consumer to read the label and accept and trust the daily vitamin percentages on the box, as this is what is best for them. Money is the key factor in all of this and the government, scientific research and media know that, therefor the public is in for a shock when they realize that the very labels that are supposed to save them have fooled them.

Having ridiculously high prices for this food type of is not only promoting obesity among children and adults, but it’s giving the rest of the population a skeptical view towards having to commit to a diet that truly satisfies the need of nutrients for your body systems to work properly. The costs of a healthy diet causes families to choose snacks that do not contain enough nutrients for the immune response, and exposes them to enormous disease risks such as diabetes and heart disease. Some people think that everybody has access to healthy food and that the rest is one’s choice. I do agree that everybody is capable of choosing a healthier lifestyle; however, let’s not forget that not everybody can afford it. A statistic by Trust for America's Health

(Parker-Pope, 2007) “If you have three dollars to feed yourself, your choices gravitate toward foods which give you the most calories per dollar.” said Dr. Drewnowski, Professor of the Department of Epidemiology and Medicine at the University of Washington. He further stated, “Not only are the empty calories cheaper, but the healthy foods are becoming more and more expensive. Vegetables and fruits are rapidly becoming luxury goods.” (Parker-Pope, 2007) Much of these cost are due to our Governments Farm Policy. Farm policy encourages the production of commodities for processed foods instead of healthy foods. Whether by intention or not, because of the low cost of commodities like corn and soybeans, sugars and fats like fructose corn syrup and hydrogenated vegetable oils, current farm policy has directed food industry investment into funding ways of using these cheap food additives in processed foods, thus causing consumers to eat more added sweeteners and oils than is healthy. Because these highly processed foods can be produced at a very low cost, they give significant profit for the food industry which creates an industry incentive to market “junk” foods instead of healthier foods. (Food without Thought:How US Farm Policy Contributes to Obesity)

Meta ethics looks at ethical language and helps us to identify whether the word good is meaningful. Analytical statements are sentences that are true because of the relationship between the subject and the predicate. Analytical statements are usually self-explanatory, e.g. all carnivores eat meat; we know what a carnivore eats which is meat, the subject is the carnivore and the predicate here is the meat. Analytical statements are logic based, they tell us about language but little meaningful information about the world. Also no additional meaning or knowledge is contained in the predicate that is not already given in the subject. Synthetic sentences may or

In the documentary film “Fed Up”, sugar and the sweeteners in our food or beverages is featured to be the prime ingredient that is making the most of our adolescents obese. It tells of a few families struggling with obesity, and how these families have been trying to do everything they can to help their children lose weight. It shows what kind of food that they are eating at home and the weight problem that most of the family is struggling with. The food that is being served at schools and also the thousands of products that contain sugar, everywhere groceries are bought; sugar is the main cause for obesity. It tells that low wage earners have no choice, but to buy unhealthy food, because healthier food cost more. “The bottom line: cheap, unhealthy foods mixed with a sedentary lifestyle has made obesity the new normal in America. There is no single, simple answer to explain the obesity patterns in America, says Walter Willett, who chairs the department of nutrition at the Harvard School of Public Health” article in the U. S. News. Although it does cost more, a school of public health wrote in an article, “While healthier diets did cost more, the difference was smaller than many people might have expected. Over the course of a year, $1.50/day more for eating a healthy diet would increase food costs for one person by about $550 per year. On the other hand, this price difference is very small in comparison to the economic costs of diet-related chronic diseases, which would be

David Zinczenko's article "Don't Blame the Eater" discuses with regard to a series of health-related topics involving food that most people and, particularly, young individuals eat today. The article is meant to raise public awareness concerning the risks associated with consuming particular foods. These respective risks are generally ignored because companies selling the products refrain from emphasizing the exact effects that consuming their food can have on someone's health. The reality is that cheap foods are an appealing alternative for young people who are more concerned about the quantity than the quality of the foods they eat.

Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a

Pollan states that energy-dense foods are the cheapest on the market. For example, one dollar can either buy 1,200 calories of potato chips/cookies or 250 calories of carrots. One dollar can also buy either 875 calories of soda or 170 calories of juice. Most people opt for the first options because you get more calories for your money. This is the reason the daily intake of calories has jumped ten percent and all of these extra calories can be traced back to the farm. Corn has become a product in many of the things we eat. In 1980, corn, or rather high-fructose corn syrup, became an ingredient in Coca-Cola. Coca-Cola had clever marketing when they changed their eight ounce bottles to twenty ounces to get people to pay a little more for a larger amount of coke. Because of this, consumption of sugars has grown from 128 pounds to 158 pounds per person. If corn had never been put in Coca-Cola would we be healthier today? Would our consumption of sugars be lower? This chapter led me to think more about why people choose to eat the things they do and made me realize that these less nutritious foods have a big impact on us in the long run.

When most people think about sugar, their first thoughts are not: heart disease, addiction, or slow and painful death; yet, unfortunately, these conditions are very real consequences of the unregulated and excessive consumption of sugar. In Nature’s article, “The Toxic Truth About Sugar” (2012), Robert Lustig, pediatric endocrinologist; Laura Schmidt, Professor of Health Policy at UCSF; and Claire Brindis, Professor of Pediatrics and Health Policy at UCSF, evaluate the world’s ever-increasing and toxic struggle with the substance sugar – also discussing counter measures to promote healthier diets amongst American’s and other societies. Lustig and his colleagues develop their argument using statistical evidence as they address the global impact of sugar, refuting minor oppositions, before dissecting each harmful aspect of the substance – even comparing it to substances more known for their toxicity. Eventually, presenting readers with possible routes of regulation, the authors firmly suggest government intervention in the production and sale of sugary foods. Although the argument is well executed, I remain unconvinced that government intervention is actually necessary.

nowadays, people do not know what they are eating. The majority of most Americans would not be able to pronounce the names of the ingredients listed on the package of the last snack food they consumed. Consumers “ignore certain critical questions about the quality and the cost of what they are sold: How fresh is it? How clean or pure is it, how free of dangerous chemicals? … When the food has been manufactured or “processed” or “precooked,” how has that affected its quality or price or nutritional value?” (Berry, 24) It is of utmost importance that we understand what the food that lines the grocery store shelves is actually

Reliance Baking Soda was discovered by James Stewart Augusta in 1915. He called it the “miracle compound.” It was founded to serve as a leavening agent in baked goods to let them rise properly. With the invent of self-rising flour and instant cake mixes, baking soda’s original use importance declined. With this decline, Stewart Corporation started promoting baking soda for a myriad of other uses, which include household cleaner, laundry aid, and deodorizer. Reliance baking soda holds a 70% market share. They produce three box sizes, 8oz, 1lb, and 5lbs. The 1lb box holds almost 50% of the sales volume. Reliance has excellent brand awareness and customer loyalty.

They can implement the aggressive pricing strategy to strike the new entrants at anytime as they’ve got the large share of the market. Therefore, the threat of new entrants is low. For Threat of Substitutes, Kellogg is the largest cereal producer in this market and it has the long history and strong brand in the market. So they’ve had a large base of loyal customers who are hardly shift to other substitutes. But on the other hands, Kellogg’s cereal product is mainly to serve for breakfast. So, anything that is popular at breakfast time such as fruits, sandwiches, congee, or other healthy foods may be the potential threat of Kellogg. Therefore, the Treat of substitutes is Medium. For Suppliers power, the raw materials of Kellogg products include sugar, flour, food grain, which the market has many suppliers for providing it. Kellogg can switch to other suppliers easily and Kellogg has better control on the cost and has more bargaining power to deal with the supplier as Kellogg has a large market share of the market. Therefore, the bargaining power of supplier is low. For Buyers Power, Kellogg has done a series of marketing activities to educate the consumers and create product awareness in order to capture customers. Due to the consumer awareness, Kellogg can provide pressure to their

Other ethical practices by Kellogg’s are their newest efforts to end unfair marketing to children. They have created a “Nutrient Criteria” guide that sets the standards for what is and what isn’t healthy for children to consume, or over consume. Their products that do not fit these criteria are immediately ceased from marketing to children under the age of 6. Such Kellogg’s products that fall under this category as “unhealthy” are Pop-Tarts™, Froot Loops™, and Apple Jacks™. All of these products fall under Kellogg’s top sellers, and no longer marketing these to children may take a toll on the profits. Assuredly, Kellogg’s is aware of this, yet still they continue to set standards in the food and beverage industry by being one of the first companies to show a dedication to the cause of childhood