Subway Analysis

Today is the era of fast food restaurants, and they are hard to avoid. Everywhere we turn we see restaurants, what they sale varies from greasy burgers to cold sandwiches. Burgers are great, however, what could be appealing about sandwiches? And what do Deli’s have to offer? Which is the best? For one, Deli’s have a better selection of healthy foods. They are many Deli’s around town, two I have had experience with are McAlister’s Deli and Jason’s Deli. McAlister’s Deli is by far a better choice than Jason’s Deli, when cost, taste, and atmosphere are considered.

In Australia exist several restaurants which give to the costumer fast food, as Mc Donald, KFC, Hungry Jack’s, Subway. All of them offer to the costumer fast food, but Subway offer something different as such healthy food.

In Jessica Lundgren’s essay, “Eating Fresh” in America: Subway Restaurant’s Nutritional Rhetoric, has stated many different strategies Subway uses in their commercials to persuade consumers that they are choosing the healthier choice when getting food at their fast food restaurants. Americans today are worried about what they can do to lose weight and maintain a good diet. Lundgren did a great job mentioning the five aspects to Subway’s nutritional claims that they follow which includes: the making of nutritional claims, a visual rhetoric that makes the restaurant’s “healthy” food options appear to be numerous and exciting, the comparison of the Subway product with the products of other, less “healthy” fast food restaurants, the clear indication

Jimmy John’s advertises the greatest gourmet sandwiches, with “freaky fast” delivery. Their options are much less customizable than Subway. Jimmy John’s focus is on speed and simplicity. Subway advertises quick, nutritious meals for the whole family. Subway allows any sandwich to be made anyway. They focus on quick, fresh and nutritious meals.

Sooner or later everyone is going to go through a healthy lifestyle phase of their life, it happens to everyone. In “Fast, Good and Good For You” Mark Bittman talk about the healthy lifestyle. The aim audience for this article are people who want to start eating healthier, or those who have a strict dietary needs such as vegans and vegetarians. It talked about the different healthy and vegetarian options provided at multiple fast food places. The article "Fast, Good and Good For You" by Mark Bittman uses logos and ethos to effectively argue about healthy food options provided at fast food restaurants.

Dave Thomas founded Wendy’s on November 15, 1969, in Columbus, Ohio. He founded Wendy’s because he complained he could not find a good burger to eat in Columbus. Thomas named the restaurant after his eight-year-old daughter Melinda Lou,

Sandwich Blitz has a great success going for the organization. Using organic ingredients sets the company apart from other lunch shops. The locations they have chosen; near a hospital and universities to provide nutritious food gives restaurant-goers a health-conscious

Panera Bread is ready for an epochal change in American eating habits. The company is a leader in the quick-casual restaurant business with more than 1,027 bakery-cafes in 36 states. Its locations, which operate under the Panera and Saint Louis Bread Company banners, offer made-to-order sandwiches built using a variety of artisan breads, including Asiago cheese bread, focaccia, and its classic sourdough bread. Its menu also features soups, salads, and gourmet coffees. In addition, Panera sells its bread, bagels, and pastries to go. Almost 400 of its locations are company-operated, while the rest are run by franchisees. Panera Bread's is trying to provide premium specialty bakery and café experience to urban workers and

Hello Collin Lovich, you pose many good questions that need to be answered by Subway. Like you said what does qualify as a athlete and who says that Subway, technically a fast food restaurant is their "official training restaurant". I know many people who I would consider athletes because they play sports for school and by know means do they consider Subway their training restaurant. This is just a slogan created by Subway to make it look their restaurant is better for people trying to stay in shape by eating healthy. While this may be true that Subway has a healthier selection of food than other restaurants, but that does not mean they should say that anyone that is trying to say healthy aka athletes go to subway to eat because that is simply

"The Subway core menu is predominantly the same no matter where you are. And you can get that great-tasting Sweet Onion Teriyaki or the iconic BMT regardless if your sandwich was made in Boston, Berlin, Brisbane,

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the availability of fast food choices. Secondary data investigates past research undertaken in customer satisfaction surveys and the market position of Subway in relation to its major competitors. The purpose of the study is also revealed here

“Customization of bread types, flavor, toppings and ingredients coupled with fresh, steamed, toasted preparations provide combinations that appeal to almost all consumers” (Tristano in Levin, 2008). Based on the factors and demographic data exposed above the following market needs were identified:

SUBWAY is a fast food restaurant franchise brand well-known around the world owed by Doctor's Associates Inc., Subway was founded in 1965 by an American seventeen-year-old entrepreneur name Fred DeLuca with his partner Dr. Peter Buck. Subway’s headquarter is located in Milford, Connecticut, USA (Subway.com, 2015).

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.