Subway Case Study

Zipcar Case The proposed venture in this case study has great potential in highly populated areas with a need for transportation. Since Zipcar provides the cars in areas close to the customer, this service would be easy to use. The drawback would be finding a way to make the benefit of utilizing Zipcar more compelling over other forms of transportation such as owning a car, using other car rental services, taxis, subways, or buses. The nice component of Zipcar is that it offers hourly services which…

Subway Restaurant Overview Our organisational analysis focuses on Subway Corporation, a submarine sandwich Franchise which is the fastest growing fast food franchise in the world. The Subway headquarters is registered and operates in Connecticut USA. In 1965 Subway a private company owned by Fred Deluca set a goal of having 32 stores in 10 years. With only16 submarine sandwich shops operating in 1974, Mr. Delica realized that his goals were unachievable and decided to Franchise his stores…

Case Number One - Subway Sandwich Shops Situation Analysis Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop…

to help pay for his education of becoming a medical doctor. Dr. Peter Buck offered Fred a $1,000 loan and became his partner and 1965 the first Subway store was opened in Bridgeport, Connecticut. They learned through experience how to run a business, with the integrity of serving a high quality product, and providing excellent customer service. Today, Subway is the world's largest sandwich chain with more than 41,000 locations around the globe. The goal is to serve the highest quality foods, and make…

Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7,825 units worldwide with 7,750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers…

Case Study #1 – Subway Sandwich Shop Analysis Case Study One – Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca…

ENB200 Part 1 – System Case Study New York City Subway Executive Summary A report has been conducted to form literature review on the New York City Subway, an engineering system, which analyses the systems key elements and interactions as well as the context for its operations and future challenges it may face. As the New York City Subway system is an incredibly complex engineering system that involes many vital subsytems, all of which have an important role in the operation of this…

Chapter 1 Introduction Background to the study A motivated employee works hard and effectively because of the satisfactory feeling of fulfillment. In business management, motivation is an important research field. Over the years, there have been many motivation theories developed. One of the most famous theories is on the basis of Abraham Maslow's hierarchy of needs. Maslow (1954) argued that individuals have a hierarchy of needs, and true motivation is achieved by fulfilling higher level of needs…

Simmons Case Study Simmons case study describes the leading change that took place at Simmons mattress firm. The study explains how effectively the individual change can bring about the organizational change. It also mentions the way the company managed the change. The management has realized the significance of investing in their staff and supporting them to bring about the change. The core values of the company along with the Great Game of Life Program (GGOL) were the guide that helped them achieve…

To investigate management risk in events industry: Malaysia as a case study. Chapter One 1.0 Introduction The sudden rise of business and associated events in Malaysia, coupled with the spiraling of event management companies, has gotten to alarming proportions. This south-east Asian country is gradually becoming a hub for tourism and not surprisingly international and local business event or meeting. It is strategically located in the world’s largest and fastest growing economic zone, and this…