Subway Franchise Case Study

From the film “Undercover Boss: Subway” and “The Founder,”we can see how franchises work. Both films show the characteristics of franchises, which all of the franchises of McDonald’s and Subway sell the same product. From “ Undercover Boss: Subway”, we can see that franchises have lots of independence. Every store that the Chief Development Officer goes has its own way to operate the business. Like the one in the church, this special subway has delivery service, different than the other Subway.

In August 2003, Subway was presented with the Customer Loyalty Award in the Quick-Serve Food category. Subway 's customer retention is due to its healthy menu options and menu variety (Kane, para 2). According

In order to understand how each of these sub shops position their brand it is important to understand the history of the company. Let us start with Jimmy Johns. Jimmy John Liataud started Jimmy John’s in 1983, concentrating not only on developing sandwiches from his own recipe, but also stressing “freaky fast” delivery (History, nd.). This appealed to students in the nearby Eastern Illinois University (History, nd.). Subway, was started by Fred DeLuca with financial help from Dr. Peter Buck, in 1965, as a way to pay from his med school education (Subway, nd.). DeLuca needed to learn the basics of business, as well as the importance of serving well made, high quality products, providing excellent customer service, while keeping operating costs low and finding great locations (Subway, nd.).

The story of the foundation of the first Subway restaurant started in 1965 by the 17-year-old Fred DeLuca who, seeking to earn money for college, decided to take a $1000 loan and opened a submarine sandwich shop that eventually grew into the number-one restaurant chain in the world. The young man was willing to earn some money to have

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

In this essay, I am going to deliver a wider understanding of globalisation through the study of a fast food restaurant, subway to be precise. I am focusing on a branch of the restaurant in Bradford, paying attention to the sorts of customers who patronise it as well as the staff who

The first Jimmy John’s was created in 1983 in Champaign, Illinois, by Jimmy John Liautaud. Liautaud founded Jimmy John’s on the idea of providing the gourmet sandwiches for a low price. The first Jimmy Johns was run out of a garage with used equipment, and without an ice machine for the drinks because there wasn’t any room. Liautaud grew interest in his sandwiches by giving out free samples to people around town, especially college students. As word spread about his sandwiches, Jimmy John’s began to gain acclaim and began to make money. (Gibbs, 2005)

In 1983, Jimmy John Liautaud perfected his award-winning bread and opened up his first Jimmy John’s restaurant. Jimmy John did not have a lot of money to start out his company and he was even unable to pay for an ice machine in his restaurant. His goal to expand the restaurant was to go around sampling his sandwiches and letting customers know about his cheap prices and that he delivered. This is still something the company is prided on

“A mentoring program is essential to a successful business and to succeed your business for the next generation.”

In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.

Fred Deluca was a business entrepreneur who co-founded the restaurant chain called Subway. He was born in in Brooklyn, New York on October 3, 1947. He wanted to go to college to study medicine. He was encouraged by family friend Dr. Peter Buck to make money for college. His business started in 1965 when he borrowed money to start a business so he could pay for college. He didn’t succeed at first but he kept trying and was worth 3.5 billion dollars. He died from leukemia in September, 2015.

EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

The success of Subway started in 1965, when Fred Deluca took an advice from family friend Peter Buck, to open a sandwich shop to earn more money and to pay for his education. The first Subway branch opened in Bridgeport, Connecticut. Their target was to open 32 restaurants in ten years,

The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated.