Subway Is Testing A New Rebranding Campaign

Sonic Drive-In is an American quick service restaurant brand, established in 1953. The popular fast-food restaurant has 3,552 locations in 45 states, and is headquartered in Oklahoma City, Oklahoma (All Sonic Drive-In Locations). They are the largest drive-in restaurant in the country; their menu boasts over a million flavor combinations between their slushies and fountain drinks, and an extensive range of fast food options such as fully-loaded burgers, over the top hot dogs, and various grilled and fried sandwiches. Sonic also attracts customers by offering side and snack options unique to the brand, such as their Ched ‘R’ Peppers or Chili Cheese Tots. Sonic has been using the same advertising duo for over 15 years; two middle-aged

Subway is one of the biggest food chains in the world. It has become widely popular all over the world as healthy, clean way to eat and lose weight.  Some of the fame is due to the famous spoke person Jared Fogle. He is widely know all over as a prime example of how subway helps him lose weight and told his story and success. He was always looked at in high standing public figure for the food chain until the truth was finally exposed. Jared Fogle was using his platform from the company to committed unspeakable crimes that are not only illegal but unethical. The huge scandal of his sex crimes were sock to the public. Jared Fogle was sexually abusing minors in all different acts. He had possession and distribution of child pornography and traveling across state lines to engage in commercial sex with  minors.

In Jessica Lundgren’s essay, “Eating Fresh” in America: Subway Restaurant’s Nutritional Rhetoric, has stated many different strategies Subway uses in their commercials to persuade consumers that they are choosing the healthier choice when getting food at their fast food restaurants. Americans today are worried about what they can do to lose weight and maintain a good diet. Lundgren did a great job mentioning the five aspects to Subway’s nutritional claims that they follow which includes: the making of nutritional claims, a visual rhetoric that makes the restaurant’s “healthy” food options appear to be numerous and exciting, the comparison of the Subway product with the products of other, less “healthy” fast food restaurants, the clear indication

Livoria Sandwiches Inc. provides exceptional quality sandwiches at a great price. Livoria has been able to maintain profitability since inception and has continued to grow its business and revenues. Recent unforeseen external events have caused significant cash flow issues and shook the family business. Livoria is hoping to see annual net income of $1.1 million by 2015. This report will provide alternatives and the pros and cons of initiating these alternatives. A recommendation of one of the alternatives as well as an implementation plan will be provided to assist in obtaining the goal,

In order to understand how each of these sub shops position their brand it is important to understand the history of the company. Let us start with Jimmy Johns. Jimmy John Liataud started Jimmy John’s in 1983, concentrating not only on developing sandwiches from his own recipe, but also stressing “freaky fast” delivery (History, nd.). This appealed to students in the nearby Eastern Illinois University (History, nd.). Subway, was started by Fred DeLuca with financial help from Dr. Peter Buck, in 1965, as a way to pay from his med school education (Subway, nd.). DeLuca needed to learn the basics of business, as well as the importance of serving well made, high quality products, providing excellent customer service, while keeping operating costs low and finding great locations (Subway, nd.).

The franchise business that I identified is Jimmy John’s Sandwiches. Jimmy John was founded in 1983 by Jimmy John Liautaud in Charleston and is one of the fastest growing franchise is the United States with 2720 units in 43 states and 1,170,866.00 annual sales in 2016. They make fresh sandwiches that can please the masses. From slim sandwich, vegetarian, to a gargantuan sandwich piled with salami, smoked ham, roast beef, capicola, turkey, provolone cheese and vegetables piled high on a fresh homemade French bun.

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

Hello Collin Lovich, you pose many good questions that need to be answered by Subway. Like you said what does qualify as a athlete and who says that Subway, technically a fast food restaurant is their "official training restaurant". I know many people who I would consider athletes because they play sports for school and by know means do they consider Subway their training restaurant. This is just a slogan created by Subway to make it look their restaurant is better for people trying to stay in shape by eating healthy. While this may be true that Subway has a healthier selection of food than other restaurants, but that does not mean they should say that anyone that is trying to say healthy aka athletes go to subway to eat because that is simply

To celebrate National Sandwich Day on Saturday, November 3, the Subway sub sandwich and salad chain announced that it has opened its 38,000th location. This gives the brand a presence in 100 countries, providing approximately 380,000 jobs to Sandwich Artists around the world.

The history of the Earl of Sandwich has been a very successful restaurant and has been around for a while.. The Earl of Sandwich comes from very old English. It literally means sand village, sandy place, or place on the sand. The Earl of Sandwich is a company who thought that making sandwich company would be a huge success. They ended up being right because their company was a success. They sell many sandwiches and are now known world wide. They are probably one of the most successful sandwich restaurants. This restaurant was founded by John Montagu and businessman Robert Earl. John Montagu was born on November 13,1718 and he died on April 30, 1972. He not only had a successful life he also had a very successful restaurant called the Earl of

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

This franchisee said he has been able to stay afloat only because he sets his own

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by

Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating Subway sandwiches three times daily, Billy as the fitness guru known for the Tae Bo videos and Michael, superstar Olympian who loves the meatball and

"McDonald's, despite the fact that they have nearly half as many units as Subway, does approx. three times amount as