Subway Marketing Plan For Subway Restaurants

On the other hand, Subway is already a universal business. People are already familiar with Subway’s products, so every individual store does not need to spend much money in advertising. Customers can tell the employees what they want immediately; this

Kelly’s sandwich concession has been selling sandwich and other lunch items to her customers for the past five years. Though small, her business has been a very optimistic and fast growing business. Applying different strategies to aid in the development of the business

The story of the foundation of the first Subway restaurant started in 1965 by the 17-year-old Fred DeLuca who, seeking to earn money for college, decided to take a $1000 loan and opened a submarine sandwich shop that eventually grew into the number-one restaurant chain in the world. The young man was willing to earn some money to have

Sandwich Blitz has a great success going for the organization. Using organic ingredients sets the company apart from other lunch shops. The locations they have chosen; near a hospital and universities to provide nutritious food gives restaurant-goers a health-conscious

We then have the owners of each franchisee, in a partner ship with the main owner of subway, they are seen to be the ‘principals’ taking risks, they play the main part of setting up the franchise and expect their business to grow earning high profit. Included in this are the suppliers, subways need fresh ingredients, food and drinks supplied to them on a regular basis, suppliers want them to keep purchasing from them and therefore would like the business to work out. The government also under come being a stakeholder as all taxes have to be paid even thought they would like the business to work out. Local communities are included within the stakeholder’s category too, the actions of subway have and effect on the community too, for example, if the franchises have an un-cleared, low in hygiene environment then it will attract rats which will spread.

Fred Deluca was a business entrepreneur who co-founded the restaurant chain called Subway. He was born in in Brooklyn, New York on October 3, 1947. He wanted to go to college to study medicine. He was encouraged by family friend Dr. Peter Buck to make money for college. His business started in 1965 when he borrowed money to start a business so he could pay for college. He didn’t succeed at first but he kept trying and was worth 3.5 billion dollars. He died from leukemia in September, 2015.

The generic competitive strategy that Panera best fits is broad differentiation. This is primarily because Panera sought to be the first choice for patrons looking for fresh-baked goods, a sandwich, soup, a salad or a beverage in a pleasing environment. In this platform Panera has set their eyes on people who may not necessarily be looking for an expensive meal, but might also not want cheap, fast food but instead are looking for a fresh meal that can be enjoyed in a relaxing environment. In this Panera is looking for a

For Subway Sandwiches, the global leader in franchised subway sandwich shops, the segmentation criterion that affects target market selection varies significantly within each community, city and metropolitan area chosen for expansion. At their most fundamental level, segmentation strategies at Subway are based on a broad base of assumptions with regard to socio-economic and demographic factors including age, income, mix of genders in a given region, ethnic composition of a community, vehicle ownership versus mass transit use, and media habit including social media use. All of these factors are included in the foundational elements of the Subway Sandwich market planning, marketing strategy and store planning. Additional factors that segmentation strategies are often based on are discussed in this analysis.

In United Kingdom, they forecast that Subway will have more stores than McDonald’s by 2008 (Kemp 2007). Much of Subway’s success can be attributed to its strong health message and with many cultures in the middle of wellness boom (Bounds, 2006). People now want fast food without the fat.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

This case study determines the critical success factors used by Subway Restaurants Corporation to expand nationally, which the corporation wants to use also to expand internationally. In addition, this paper describes the competition and the prospect success in Asia-Pacific and Latin America. In general, the fast food industry is discovered with respect to the history and future plans of fast food chain Subway international for expanding and accretion in Asia-Pacific and Latin America, containing the four factors that Subway should use to compete and success in those markets. Each proposed country market has unique cultural and religious requirements should be realized by Subway, as well as the consumption patterns, market trends, and the franchise values which determine from the local traditional fast food compared to the viewpoint of Subway’s healthy alternatives and low expansion costs.

Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating Subway sandwiches three times daily, Billy as the fitness guru known for the Tae Bo videos and Michael, superstar Olympian who loves the meatball and

Subway try to provide new concept with the idea of “Healthy Fast Food” by using the excellent product as their product differentiation strategy, with good taste, fresher and high quality of ingredients and clean process.

Taco Bell is a mainly national fast food restaurant specializing in Tex-Mex cuisine. Taco Bell is a subsidiary of Yum! Brands, Inc. They serve over 2 billion customers each year and have over 6,500 restaurants, with about 80% of them being owned independently as franchises.

Sandwich Blitz has many strengths. The biggest is that they have eight stores in the area surrounding the hospital, three universities and many office complexes, all of which are high-traffic areas. Since they have eight stores the name is one that is recognized by customers, so they are confident in the product they will be receiving. Why go to a new business when you have one you already know? The business is owned by Dalman, who is knowledgeable in the area of food distribution and Sandwich Blitz’s menu and Lei, who was previously a certified public accountant. A focus on healthy foods to upscale customers is a strength but focusing on upscale customers also has its weaknesses which we will discuss later. These customers are willing to pay a higher price knowing that they will be receiving