Subway

In the article “Why I Let My 9-Year-Old Ride the Subway Alone” by Lenore Skenazy, she expresses her disagreement with over-protectiveness of parents in our society. To persuade her audience, she most effectively uses analogies and comparisons to appeal to different types of audiences, personal anecdotes to show that she has experience with children and being a parent, and, last but not least, acknowledging the other side to show the common misconception between two opinions. Using these three types of rhetorical strategies in her article, Skenazy is able to convince readers that vigilance to children is limiting their ability to be responsible and make decisions on their

Franchisees should stress the brand differences of their Subway restaurant by communicating and how Subway distinguishes from the main competitors. To generate an advantage in competition, a selling proposition has to be created by connecting the advertising message with the product. There should be one main objective to the promotion campaign. Therefore, Subway has to focus its message on tasty, healthy food, which is prepared quickly and freshly in front of the eyes of the customer to get into the market, promotion activities according to the customers’ expectations like menu specials, free drinks and other performances should be considered, as a tool to get awareness. For an example using celebrity endorsements to promote the products or incorporate the Subway with local festivals by having offers to get consumers on a personal level with the product. Besides that, two main target groups can be defined. The first group consists of students with strong brand preferences, who want to enjoy quick and low priced food with their friends in their free time. The other group is made up of singles that are career orientated with strong focus on one’s own appearance. They do not have the time or do not want to cook only for themselves and prefer fast but healthy food. Apart from that, allow an instalment payment for new franchisees of Subway who not affords or who does not wish to pay the lump sum payments of the initial cost and reduce the royalty fees that needs to be paid over a period of

Fred Deluca was a business entrepreneur who co-founded the restaurant chain called Subway. He was born in in Brooklyn, New York on October 3, 1947. He wanted to go to college to study medicine. He was encouraged by family friend Dr. Peter Buck to make money for college. His business started in 1965 when he borrowed money to start a business so he could pay for college. He didn’t succeed at first but he kept trying and was worth 3.5 billion dollars. He died from leukemia in September, 2015.

After presenting the entire case on problems pertinent to New York's subway and metro systems, the report suggests (i) air-conditioning, (ii) electric breaks, (iii) rubber tires, (iv) awareness campaigns, (v) community policing (vi) ventilation (vii) proper disposal of trash as recommendations.

The legacy of Panera Bread began in 1981 as Au Bon Pain Co., It was founded by the two friends Louise Kane and Ron Shaich. Panera’s bakery cafes are located in 44 states over the U.S. as well Ontario, Canada.

At the age of 17, Fred Deluca opened his first sandwich store in order to raise some funds to sponsor his college education. The founder of Subway initially had a dream of becoming a medical doctor but that dream did not materials due to lack funds. As a result of the challenges of pursuing his medical career, a family friend, Peter Buck offered him a loan $1,000.00 to operate a submarine sandwiches shop. In 1965, Deluca and Buck operated their first Joint Venture, called Pete’s Super Submarines in Connecticut. The duo struggle in the business Venture and at the end of the summer, Deluca had only $6.00 remaining (Petrakas). Notwithstanding the challenges, Buck led to the opening of a second restaurant, which Deluca believed the purpose was “to create the image of success.”

Competitive analysis- According to McCarty, M. (2006), Subway is also facing competitive pressures. Main competitors are McDonalds, KFC, and Pizza Hut. McDonald's is the world's largest retailing chain with 31,000 fast food restaurants in 119 countries.(FAQ, 13), All fast food chains, including McDonald's®, Burger King®, Wendy's®, Taco Bell®, KFC®, Quiznos Sub®, Blimpie® and Arby's® are the SUBWAY® chain's competitors.

In the 1950’s, the fast food industry took full advantage of the new marketing ideas and marketing for the restaurants immediately paid dividends. Restaurants with simple menu’s had begun to pop up all over the country. Customers could easily recognize their favorite restaurant’s signage as franchises and restaurant chains could be seen from New York

As we mentioned in the presentation of subway, they develop products for different segments based on features as demography(age, life cycle, gender, income, occupation, religion, education, race, nationality), geography(location, regional, urban, density, climate), and behavior(occasions, benefit sought, user stages, usage rate, loyalty status) and psychographic(social class, life style, personality) such as on-budget customers, families, calorie-conscious. They also based their segmentation on the age of customers by developing the “Kid’s Pak”, workers and elderly. Segmentation based on geographic and lifestyle reasons can be seen by the introduction of the halal sandwiches in some parts of the

Despite having more number of locations, Subway is struggling to overtake McDonald's in terms of sales.

It is accepted that the vast majority of organizations are currently competing against merciless competitors in the global markets that witness integrations and unions under the umbrella of globalization. One sector that witnesses unbearable competition is the fast food industry in which global brands leave almost opportunities for new entries. Wendy’s International, Inc. is one of the fast food chains that found its path into the fast food market in the middle of the last century. To be able to compete effectively, it is essential that Wendy carries out an analysis for its business environment to understand the various contributors to its existence in the market. One of the most well-recognized

McDonald’s is known as one of the largest global fast food chains in the America and the largest restaurant company in the world (p.5 SWOT). It was founded in 1954 by Ray Kroc in California (McDonald’s 2017 ). They have about 36,899 local restaurants that serve about 50 million people in more 100 countries every day (SWOT Analysis 2017, 5). Recently, McDonald’s has been ranked as the top 20 brands in the 100 most powerful companies (SWOT Analysis 2017, 5). Their strong brand portfolio has allowed them to sustain themselves as the number one in the fast food chain

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

The most important meal for QSRs- Morning Meals (Breakfast):According to market research company, the NPD Group, breakfast accounted for nearly 60 per cent of the restaurant industry’s traffic growth over the past five years in the U.S. Quick service restaurants sold 80 per cent of the over 12 billion morning meals served at US restaurants for the year ending in March 2010.

This marketing plan is base on the quick service restaurant in Hong Kong market and the Café de Coral Group is focus in this plan. The Group was incorporated in October 1968, it is principally engaged in the food and catering industry as largest Chinese quick service restaurant group, maintaining a publicly recognized leadership position in the mass-market, quick service restaurant chain business, with vertical and horizontal diversification towards the food services, food processing and distribution, catering and hospitality sectors in Hong Kong.