Subway Value Chain Analysis

1091 WordsSep 9, 20125 Pages
Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33,500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger king . Recent increase in the health conscious customers increased the share of subway in the market. Subway is the largest chain of fast food restaurants in the world, which has around 1200 restaurants more than…show more content…
Subway’s marketing program addresses health, fresh, custom-made sandwiches expectations of consumers through a number of approaches. The most notable were the television commercials featuring Jared. These commercials emphasize the healthy aspects of a subway sandwich by highlighting the 245 pounds Jared lost by eating a subway sandwich diet. Subway also markets through national sponsorships in events such as American Heart Association Heart Walks etc., The Subway Franchisee Advertising fund trust or SFAFT governs advertizing. SFAFT functions independently of Doctor’s Associates Inc., It was established to build advertising and marketing programs to improve the sales of the restaurants and promote system’s image. **Subway has a customer care team, dedicated specialists who are in constant communication with the consumers. e. Service: * Subway is committed to customer satisfaction through offering high quality food with exceptional service and good value. As Subway is a fast food chain restaurant, the product offers a good taste to the consumers. * Each Subway restaurant has two bays in it, one for the non-veg, and one for the veg, so that they provide a healthy atmosphere to each and every consumer. * Customers can also see what is being made and can also customize their subs. * Subways allow a layout which has a sequential flow of ordering, making of subs, billing. * Subway offers catering

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