Success And Sustainability Of The Boot Camp Fitness Club

An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

The Cost-Volume-Profit analysis (CVP) for Snap Fitness provides an evaluation of its profits as costs and volume changes. As the owner of a Snap Fitness franchise, decisions about selling prices, product mix, and maximizing the use of the fitness center depends on CVP. A CVP analysis classifies cost as variable and fixed, and calculates a contribution margin. Relevant information identified in the analysis is the total monthly fixed costs of Snap Fitness, which are $6,000. Monthly fixed operating costs are $4,000 and monthly lease equipment costs are $2,000. The fitness

Councilman Rick Hanlon asked how a membership drive did last year, and Rec Center Director Garrick DiSalvo said it brought in about $2,700 in the month of December. A Planet Fitness is opening up in Wooster, and the $10 a month fee with $1 down could have an impact on Rittman’s membership numbers. While Rittman has added a 24-hour access option to appeal to more members, the price for Planet Fitness is a good one, DiSalvo said.

Wembley has become a very developed and busy place. It has a very diverse community and attracts a lot of attention. Wembley stadium is the national football stadium and also hosts other major events such as concerts and boxing as it accommodates 90,000 people. The SSE Area in Wembley is also popular, for events such as concerts. For hospitality, there are restaurants in the London Designer Outlet and around Wembley that cater for cuisines from all over the world.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

Operationally speaking, the two franchises operate in a very similar manner with some notable differences. Planet Fitness and Snap Fitness are both self-service facilities open 24 hours a day, 7 days a week. The support offered by each respective franchisor is essentially the same as it relates to training, marketing and advertising (see Table 2).

Through this case study I will be discussing strategic management. Strategic management can be defined as a process where an organization attempts to determine what actions need to be taken to achieve the overall objectives and more importantly how to meet them (Mello, 2015, p. 114). For a company to strive and meet their goals, deadlines, and missions they must stay conscious of the strategic plan put in place for the success of the company. If the company does not have a good strategic plan the company could fail. With correct planning a company could succeed without fail. Something that needs to be taken into consideration in the strategic plan should be investing into the company’s human assets. At first it may look like it is causing the company more issues however in the long run it will strengthen the company and moral making a more successful company. This could help with customer relations, and the organization status which will help produce additional revenue for the company.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

When diving in deeper to Planet Fitness’s mission statement there are five questions that need

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.

AHC is a health club known for its excellent health facilities which benefit their members with a wide range of exercises as well as facilities such as their café and beauty salon. However, the owner, Andy has come to realise that if his business ever were to expand, it couldn’t satisfy everyone and cater to each individual’s needs. AHC has many opportunities for further development and becoming an even more established health club with a wider target market but its competitors (other health clubs) pose as a threat towards them in pricing and facilities.

Boot camps have been a controversial topic since there creation for adults in 1983 ( Gover 2000). The term boot camp is widely used however it contains many different aspects depending on its primary focus. Boot camps are programs based off of basic training in the military ( Mackenzie, Wilson, and Kinder 2001). With the main goal of correctional boot camps being, deterrence, rehabilitation, incapacitation, punishment, and cost control (Peter, Thomas, and Zamberlan 1997). The primary goal of boot camps when they were first created was to reduce overcrowding in prisons and encourage inmates to contribute positively to society (Perez 71). There are many different types of boot camps such as: substance abuse, educational, job training, as well as life counseling which are then separated into juveniles and adults boot camps. Although the main focus of many programs are the same each individual program widely differs from one another . The amount of time inmates spend in boot camp differs widely as well as the activities they preform and the amount of aftercare that is provided (Peter, Thomas, and Zamberlan 1997).

Les Mills’ organization has been out for years and throughout the days as they keep improving themselves; they are one of the most successful fitness-related companies around the world. The organizations are very diverse and associated with many different parts in marketing such as sales, fitness programs, finance, and marketing. Les Mills’ original goal to start the whole business is to improve the lives in New Zealand. As the following passages will describe the Strategic Management process, what should the next strategic moves be and what are the Les Mills’ competitive advantages and how would the company establish them.