Marvel Cinematic Universe Essay

Given our analysis of the motion picture industry, we recommend that Arundel carefully select the major film studios from which they intend to purchase sequel rights. The net present value of hypothetical sequels taken from the available previous years shows not only that the industry is highly volatile, but also that certain production studios are more volatile than others in terms of their recent performance. In addition, some studios are consistently less profitable than others. (See "NPV for Each Production Company" chart in appendix) Since the success of film studios are relatively stable in the short term (see "Rental Shares of Major Film Distributors" table and graph) Because of this stability, it is possible for Arundel to approach more profitable studios with their offer to purchase sequel rights. Out of all the major film studios, only MCA-Universal, Warner Bros., and The Walt Disney Company generate a positive net present value on a per-film basis. However, according to casual inquiries, it is unlikely that any movie studio would enter negotiations with Arundel on a per film price that is less than 1 million. Instead, the film studios seem to

because they make better movies that people want to see. Marvel has more than doubled D.C. adjusted box office according to theverge.com. For example, Marvel best selling movie Iron Man 3 made $1.22 billion worldwide while D.C. best selling movie The Dark Knight Rises only made $1.08 billion according to The Motley Fool. The movies that Marvel lost the most money on is still less than the ones D.C. lost on.

In terms of audience impact, it is safe to say that Marvel films are more successful than DC films. In a survey consisting of 30 random people, 16 were pro-Marvel, 8 were in the middle and 6 were pro-DC, in terms of character and ability to relate to them. The important thing to note here is that even if we were to consolidate those in between the two companies into DC, Marvel would still be ahead. According to the 8 people who were

It puts Marvel at the disadvantage when you remember that we’ve seen Captain America and Iron Man side by side twice so far, in Avengers Assemble and Avengers Age of Ultron. This denies the Marvel fans of the “it’s the first time this is happening” excitement that the DC fans are currently drowning in, hence giving DC an upper hand on who has more "unseen before" for the fans to be charged up

Merchandising is explained as the activities having to do with the right merchandise at the right price, at the right quantities, at the right time, and in the right place with the right hands. The transfer of goods between consumers and producers is defined as marketing. When these elements are focused on major motion movie pictures, movie producer companies will be able to promote any kind of themed product with a unique connection to the movie. The center of the marketing effort on movies relies on the success of the movie. This essay will focus on the Star Wars franchise, the Harry Potter franchise and the MCU(Marvel Studios) franchise and how each franchise profits from its’ products.

As other companies started to become less popular and the writing industry become more exclusive, Marvel’s popularity soared and the company grew rapidly. When their competitors realised what was happening they started making deals with them. Though many other businesses still thought that it was just a fad, as a result many of them failed...

One of Marvel’s most famous characters is Iron Man. This superhero is just a rich CEO of Stark Industries who came into Marvel in 1963. He has a suit that has incredible powers such as flying and firing lasers at the enemy. He was also created by Stan Lee and founded the Avengers. The Avengers comics have made a lot but they are just a little part of the profit the Avengers movies have made for

The past decade has brought blockbuster movies and crazy stories from the giant franchise that is Marvel. Most people around the world have heard of the company, but where did their company originate, and who is responsible for their massive success? Marvel Comics, more commonly known to the public as Marvel, originates in New York City, New York. Here, great stories, ideologies, and characters are born. Characters that may seem impossible to relate become easily identifiable to readers new and old since 1944. New York, located in the northeastern part of the United States and known as the Empire State, is home to the revered comic book creator Stan Lee who created many beloved and iconic superheroes and giving them superhuman abilities, while

The acceptance of television brought what was once a fantastical thought experiment speeding into millions of American’s homes. This brought with it numerous challenges for the studios that were still reeling from the Paramount Decision, undecided just how to proceed and profit in the new times. This transition opened huge possibilities to profit in new spaces that had the Paramount Decision not occurred the would never have explored. By forming new alliances and giving Americans the films and entertainment they wanted to see, they were able to forge ahead in prosperous new directions.

They are who we would depend on if our fantasies were a reality. They are Marvel’s one and only Avengers. The Avengers were created by Stan Lee and Jack Kirby to compete with DC comics Justice League. The Avengers consists of; Captain America, Iron Man, Wasp, Ant Man, Hulk, Black Widow, Hawkeye, Thor, and Spiderman. Out of all these heroes I believe I am like Captain America: he is loyal, stands his ground, and defends the rights of others. I am like Steve Rogers.

Marvel and DC Comics have been feuding since as early as the 1930s. Spilling from the comic book pages to the big screen movies such as The Dark Knight (DC), and The Avengers (Marvel), have broken box office records, showing that movie recreations of comic book superheros — even the vague ones— are nothing to mess around with. In spite of that and their indistinguible fans there are significant dissimilarities between the two companies.

Despite facing their most difficult fight yet, Joss Whedon, The Avengers fails against the most prominent cliche: “The Good Guys Always Win.” This is heard and seen in many historical and recent movies and television shows, including Tom & Jerry and the most famous Black Panther, in which the protagonist always win a conflict, no matter the situation. Nonetheless, At the beginning of the movie The Avengers, Asgardian Loki, is the only villain that challenges the avengers. However, as the movie becomes more adventurous and action-filled, the ending is quite similar to other movies, in which the superhero/protagonist ends up winning the ultimate fight, and in this case, saving the world. However, the cliche wins because it allows the movie to

During that time, Spider-Man was still pertaining to only Sony which made fans question on who would fill the void that Spider-Man played, as it was significant in the storyline. At that time, it was revealed Blank Panther would fill that important

Marvel has never shied away from a story due to issues such as racism or sexism. There have been plenty of downright messed up storylines in Marvel's comics. One of the first big ones was Tony Stark's battle with alcoholism. Being someone as powerful as him while suffering from such a crippling illness was not taken lightly. He was arrogant, violent, careless, and worst of all self-destructive. It put someone who is supposed to be admired and looked up to down in the gutter, somewhere you'd never think a hero belongs. There's also the subject of Ant-Man and his wife, The Wasp's story. At one point Hank Pym was actually using his technology to forcibly shrink her and basically slap her around. An abusive

The Avengers was an instant success as soon as it hit box offices, intriguing the young and innocent as well as older adults with the exciting story of a band of superheroes coming together as a team to provide action for all. This success, noticed both by Disney and Marvel studios, had a lot of potential for a sequel. Its sequel, Age of Ultron, needed a new marketing and advertising campaign to convince people that a new story involving the same characters plus new faces unfamiliar to many was worth seeing. Marvel Studios and Disney needed to advertise to the same groups of people that saw the first movie of this pairing as well to those new to the series. Through the use of strong soundbites to set the mood as well as various displays of the popular protagonists (as well as the actors portraying those protagonists), these movie producing companies not only manage to advertise their product in an entertaining fashion but effectively