Success Factors 7-Eleven in Thailand

B. Allows a firm to perform different activities than its rivals with greater value creation

Consider whether this is the right move for you. 7 Eleven is one of the world's leading convenience store chains with thousands of stores in the United States, Japan, China, Taiwan, Thailand, and many other countries. A famous brand name, good market research and advertising makes 7 Eleven a good franchise to consider.

Creating value for our investors and shareholders- Our stakeholders and investors are our main resource of success, so keeping them happy becomes a key factor.

Next, I have to express great thanks for my research supervisor, Dr Ni Luh Nyoman Seri Malini, S.S M.Hum and I Nyoman Tri Ediwan, S.S M.Hum, without their guidance and dedicated

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I would like to acknowledge Director of Study Dr. Daming Shi, My Second Supervisor: Dr.

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Answer : The retail convenience store has become a trend in Malaysia whereby there are many other retail outlet selling similar type of household products such as KK mart, Speedmart 99 and others which offers different working hours and cheaper products. 7-Eleven needs to compete with the rest of the convenience store and provide substantial marketing plans and attractive promotions to capture more customers to their

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By: Toni Hilton, PhD Westminster Business School, UK and Warwick Jones, PhD University of the West of England, UK

The study area is located in the state of Jammu & Kashmir along the National Highway(NH-1A), and the name of

Faculty of Management and Administration, Macau University of Science and Technology, Macau International Graduate School of Business, University of South Australia, Adelaide, Australia

Deptartment of Management and Finance, Faculty of Economy and Business, University of Murcia, Murcia, Spain