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Success Of A Business And Entrepreneurs

Decent Essays

The ability to generate profits indicates the current level of success of a business and entrepreneurs try hard to maintain the profitability of their company to create a better appeal for investors. The first thing to consider are ratios, specifically profit margin ratios: gross profit margin, operating profit margin, pretax profit margin and net profit margin.[1] All numbers are found in the consolidated statement of operations of Whole Foods’ 2015 10K and in million dollars unless otherwise specified. 2015
2014
2013
Sales
15,389
14,194
12,917
Gross Profit
5,416
5,044
4,629
Operating Profit
861
934
883
Pretax Profit
878
946
894
Net Income
536
579
551
Gross Profit Margin
0.351939697
0.355361420
0.358364945
Operating Profit Margin …show more content…

2015
2014
2013
Net Profit Before Taxes
877
946
894
Total Assets
5,741
5,744
5,538
Net Worth / Owner’s Equity
3,769
3,813
3,878
Return on Assets
0.1527608
0.1646936
0.1614301
Return on Investments
0.2326877
0.2480986
0.2302412

A closer look at the return on assets ratio tells us that the company is not using its assets efficiently to generate its profit, as the figure of 2015 is lower than that of the previous two years. Return on investment ratio measures the ability to generate profit from owner’s investment. From the chart above we can see that while the figure in 2015 is greater than that of 2013, it is still less than that of 2014. Thus, the company is showing a deteriorating performance and profitability based on comparison with figures of the previous years. 2. Risk In order to determine the risk associated with investing in a company, it is crucial to look at the company’s financing of operations. In particular, the investor should focus on finance through liabilities versus finance through equity. While reliance on debt does not necessarily equate to less profitability, the impact of debt management and interest expense on said debts is important for the company’s future performance. We can use financial ratios to evaluate its risk profile:
Liabilities to assets ratio, or debt to capital ratio, gives a comparison on the company’s total liabilities to totals assets. This

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