Success Of Friend Z 's A Regional Based Coffee House

Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese

According to Exhibit 5, Starbucks’ entry into Japan in 1996 was the first time that Starbucks opened its store outside of North America. Until 1995, Starbucks was mostly relied on the North American market, which is its home market. Since Starbucks did not have international experience, its entry into Japan was a right choice. Japan’s advanced, organized business infrastructure and environment might help Starbucks to smoothly adapt to international business. Moreover, as the market that has the second-largest economy, the Japanese market has had huge potential to be profitable. Starbucks chose a joint venture with Sazaby, the Japanese restaurant business operator, as its mode of entry into Japan. I argue that this choice was appropriate, because Starbucks could gain benefits in terms of resources and local knowledge from Sazaby. At that time, Starbucks did not have enough resources, such as human resources, to operate an international business. Starbucks also did not have enough local knowledge that can be used for location selection and local

Marketing is a competitive field that companies outdo each other to make a profit. Café Campesino is a retail-based company that assists farmers to sell their products in a fair and profitable trade. The American coffee industry is that which is on growth with more than 64% of American drinks an average of a cup of coffee a day. The coffee industry just like other agricultural products is affected by a host of factors from climatic variations to fluctuation of prices. This paper seeks to look at Café Campesino's marketing plan in the coffee industry. The paper appreciates the effect

If Friend-Z Coffeehouse decided to compete globally, there would be several advantages and a few possible disadvantages. The first advantage of going global is an increase in profits. As Friend-Z learned by going regional, more coffee house alludes to more sales and more sales can lead to more profits. Going global can also provide more stability and security by allowing the company to operate in two different economies. This insinuates that the likelihood of both economies going through a recession at the same time to the same degree is less likely allowing for one to help balance out the other in times of recession. Going global can also lead to more consumer trust as global brands are deemed as having more quality than others from

Many multinational corporations in the coffee industry have succeeded tremendously such as Starbucks. Each of these corporations has strategies that helped them continue to expand to nations of different cultures, ethnicities, governmental practices, and locations.

Several key success factors exist for Starbucks, a leader in the coffee industry. They include

The targeted industry is coffee shop for this business venture. According to the latest research from the NPD Group, the coffee shop industry continues to thrive in the evolving economy [1]. In the past years, out-of-home coffee servings have fallen by more than 3%, but while the visits in coffee shops remained flat. Even though the marketplace is challenged, the market is still huge [2].

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

The coffee house sector has become one of the largest growing in food service. The competition does not just start and end with nationalized coffee house chains, but also includes the smaller local coffee house businesses.

If Friend-Z Coffeehouse decides to compete globally, there are several advantages and a few possible disadvantages. The first advantage of going global is an increase in profits. As Friend-Z learned by becoming a regional company, more coffee houses allude to more sales and more sales can lead to more profits. As Nielsens 2005 article explains, Going global can also provide more stability and security by allowing the company to operate in two different economies. This infers that the likelihood of both economies going through a recession at the same time to the same degree is unlikely allowing for one to help balance out the other in times of recession. Going global can also lead to more consumer trust as global brands are deemed as having more quality than others from having to survive in multiple markets without losing to local competitors (Nielson 2005). Another advantage, especially for American companies, is that 96% of the world population live outside the United States (Biggs 2013). This is an enormous potential market.

Rumbia Coffee House is the other F&B outlet operates in the hotel. The ambiance of the restaurant is more calm and formal due to its enclosed area and the lighting style along with subtle background music compared to the Sports Kopitiam. A total of 23 tables occupy the outlet including five of them at the Rumbia Terrace which currently undergoing renovation. Smoking is not allowed in any part of the restaurant but the terrace. On the normal days, it operates from 6.30 am until 1 am with three working shifts, however, during the Holy month of Ramadan, the outlet operate at a differently. The job scope at Rumbia Coffee House is broader compared to Sports Kopitiam, accordingly, includes bufet, dome service, room service, reservations as well as a-la carte orders . Dining reservation is only offered for small group dining, received and recorded by the outlet’s supervisor or captain in the reservation book.

Author has been asked to do research about overseas place to expand the business. Chosen EU country is Poland. It is a country, where coffee drinking culture is growing day by day. Polish people are not the biggest coffee nation, but there is no doubt that their demand for coffee is increasing. In last 10 years consumption of coffee in Poland grew up by 80% (https://www.msp.gov.pl/en/polish-economy/economic-news/5634,The-overview-of-Polish-coffee-market.html).

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.

Factors in the global environment provide both opportunities and strengths for Starbucks. Opportunities such as increased revenues, further expansions, and achieving their goal of becoming the most respected brand worldwide. Starbucks also faced threats. These threats include dealing with growing antiglobalization overseas and their huge risk of less return on each overseas store, this deriving from overseas operations being run by local partners instead of Starbucks

Starbucks’ retail entry model in the United States does not have the same strategy as their international model. In the states Starbucks holds great control as a corporation, but in international territory, country partnerships, cultural, government laws and politics play a very important role in Starbucks’ entry strategy. Starbucks has set it sights globally since the coffee market has come close to saturation in the U.S. which will give them the opportunity to continue to expand without fierce competition. Starbucks has looked to countries like India and other emerging markets with great growth potential to set down new roots. Starbucks recognizes India as a great choice to expand business internationally but also recognizes the complexity in the same market after several attempts to enter without success.