Success Story: Subway Restaurants Essay

Kroger Supermarkets were started in 1883 by Barney Kroger in downtown Cincinnati. Mr. Kroger started his business with the motto: “Be particular. Never sell anything you would not want yourself.” Through the years Kroger has strived to uphold this motto to its customers and to provide great service, the freshest products and expansion to meet the needs of their customer base making it one of the world’s largest retailers. Kroger now has over 2,600 stores in 34 states with $108.5 billion in annual sales. Kroger operates 37 food processing facilities and Kroger was the first grocery retailer to use the electronic scanner.

My most favorite of all time restaurants to dine at is The Cheesecake Factory. This restaurant is a famous corporate chain of restaurants that offers a widespread variety of all types of American dishes and of course specializes in the most amazing variety of the best tasting cheesecakes. I love the experience of dining at the Cheesecake factory because the atmosphere is so welcoming and the artwork on the ceilings make you feel very lavish, the food is great and the service is excellent. A particular visit last month proved to me that Cheesecake factory lives up to the expectations of its guests.

Renae Smith, MasterChef Australia finalist and a local resident of Sydney, takes MasterChef Kunal Kapur on a culinary trail of the city and suggests some of the finest culinary experiences that must be explored.

In order to understand how each of these sub shops position their brand it is important to understand the history of the company. Let us start with Jimmy Johns. Jimmy John Liataud started Jimmy John’s in 1983, concentrating not only on developing sandwiches from his own recipe, but also stressing “freaky fast” delivery (History, nd.). This appealed to students in the nearby Eastern Illinois University (History, nd.). Subway, was started by Fred DeLuca with financial help from Dr. Peter Buck, in 1965, as a way to pay from his med school education (Subway, nd.). DeLuca needed to learn the basics of business, as well as the importance of serving well made, high quality products, providing excellent customer service, while keeping operating costs low and finding great locations (Subway, nd.).

The franchise business that I identified is Jimmy John’s Sandwiches. Jimmy John was founded in 1983 by Jimmy John Liautaud in Charleston and is one of the fastest growing franchise is the United States with 2720 units in 43 states and 1,170,866.00 annual sales in 2016. They make fresh sandwiches that can please the masses. From slim sandwich, vegetarian, to a gargantuan sandwich piled with salami, smoked ham, roast beef, capicola, turkey, provolone cheese and vegetables piled high on a fresh homemade French bun.

The story of the foundation of the first Subway restaurant started in 1965 by the 17-year-old Fred DeLuca who, seeking to earn money for college, decided to take a $1000 loan and opened a submarine sandwich shop that eventually grew into the number-one restaurant chain in the world. The young man was willing to earn some money to have

As at 31 December 2009, there were 195 franchised complexes throughout Australia. They have also rapidly expanded their offshore markets over the past few years, there are 70 company-owned stores located in New Zealand (31

In United Kingdom, they forecast that Subway will have more stores than McDonald’s by 2008 (Kemp 2007). Much of Subway’s success can be attributed to its strong health message and with many cultures in the middle of wellness boom (Bounds, 2006). People now want fast food without the fat.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

The success of Subway started in 1965, when Fred Deluca took an advice from family friend Peter Buck, to open a sandwich shop to earn more money and to pay for his education. The first Subway branch opened in Bridgeport, Connecticut. Their target was to open 32 restaurants in ten years,

Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening all the time. The franchise chain has employed more than 150,000 people. (Subway 2009)

Do you need some place to go eat after church or just to hang out with friends? Golden Corral is the kind of place you can go to hang out with your friends and chill. The restaurant usually gets so busy on weekends that you will not have a space to park your car. If you want, you are welcome to park in the back, but it is a long walk to the entrance. The food is worth the walk, and many people do not mind because they love bringing their families to this restaurant on weekends. It is one of the best buffets in Omaha. They offer not only great service, but a fun atmosphere for eating with friends or family, and at a reasonable price.

The sweet smell of garlic, tickles your nose as you park your car. Its sweet aroma guides your taste buds to the unassuming establishments were the Italian flavor lingers in the air.

As far back as I can remember, I have always liked going out to eat. Two of my favorite restaurants are Jake’s and McDonald’s. Though both are places to dine they have their differences in their ambiance, waiting, and expense. When deciding where to go to eat, I have three things to think about. I must consider the atmosphere or where I want to go. The amount of time I have is another consideration. The amount of money that I am able to spend is a big influence.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.