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Success of Coke Essay examples

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There are very few corporations that hold such world popularity like the Coca-Cola Company. The trademark of Coca-Cola is by far one of the world’s most popular brand names. Coca-Cola dominates the product industry and sets a standard of competition not easily met. Research shows that the trademark is recognized by over 94% of the world’s population and is the most widely recognized word following “OK.” Coke’s original formula was conceived in the late 19th Century. It original business began as a health formula with less than 10 servings a day in its first year. Now business is credited with approximately 1 billion servings consumed each day. Coca-Cola now holds a monopoly on the soft drink industry and includes a massive 500 product …show more content…

To program these messages they use advertising that show people who drink coke and are having fun; they are partying, with good-looking men and women. This makes our minds associate coke with the activities that have been previously advertised to us.

These advertisements intend to target teenagers and young adults. They do this because out of research, companies have found that the teenage age ground spends $100 billion annually on food, fashion and music. By capturing this age group they will be gathering potential customers who will drink their product for many years.

The ads produced capture the activities that teenagers participate in, like boy-girl flirting, beach, bikinis and dancing. These sorts of activities appeal to the desires of teenagers and program the idea that Coke will bring these desires.

It is these desires and emotions that the Coke ads appeal to that get your arm reaching for a coke rather than a Pepsi. It is that image of supreme superiority that has been subconsciously made apparent by the dominant advertising campaigns that make you reach for a Coke. You have been programmed to believe that the product contains more quality although it may be double the price.

Many other companies have tried to capture the essences that have made Coke such an empire. Although, none have been able to reproduce the formula and success that Coke has been saturated in, many companies have gone well. The best competition and second most known

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