Success of Southwest Airlines

866 Words4 Pages

So, to start with, the company was founded in 16th of March, 1967 Dallas by Herb Kelleher and Rollin King. It has a subsidiary company which is AirTran Airways. Southwest Airlines flies to 72 destinations in the United States. Key people of the company are Herb Kelleher (Co-founder), Rollin King (Co-founder) and Gary C. Kelly (President, CEO & Chairman). And total assets in 2010 were more than 15 billion dollars.
In simple words, more than 44 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn
…show more content…
Then your customers will come back, and your shareholders will like that, so it's really a unity."
A Relatively Happy Workforce
Network carriers have railed for decades about the power of their employee unions. But guess who's the most unionized carrier in the nation? Southwest, of course. The airline says that 87 percent of its employees belong to a union. Southwest has never had a strike, and now that the network carriers have whacked away at salaries and benefits, Southwest staffers are generally the highest paid in the industry.
Strong Management
Kelleher's bonhomie masked the discipline that Southwest has had throughout its history. The airline has always avoided fads and eschewed anything that increased costs or complicated the basic travel proposition. Management ranks are lean, but well compensated and, most importantly, productive.

"The Golden Rule". Treat others as you would like to be treated!”
This rule simply shows how the company is working. And in my opinion it is one of the most important reasons, why the company is so successful.

Now I’d like to show a video in which you will see steward giving safety information in a little bit different way. I think this video illustrated for you this company’s attitude.

To sum up I’d like to mention most important facts about the company:
Southwest airlines
Get Access