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Business 100W Assignment 2

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Problem Statement: Is the Coca-Cola Company worth investing in? Purpose Statement: The Coca-Cola Company was founded to help provide refreshment for customers around the world. Devin Ng Professor Paul Beehler TA: Pavinee Kulsamrit Buss 100W Section 24 TABLE OF CONTENT Title Page – 1 Table of Content – 2 Executive Summary – 3 Overview – 4 Distribution Advertising Strategies – 5 Illustration 1 Business Ethics and Risk Factors – 6 Illustration 2 Illustration 3 Conclusion – 7 Works Cited – 8 EXECUTIVE SUMMARY The Coca-Cola Company is one of the largest soft drink company in the world and remain as the top brand among Colas. Coca-Cola’s success begins with their world class distribution system that helps them deliver …show more content…

They are currently operating in 19 countries and works daily to maintain a healthy balance of franchise and Company-owned bottlers within this Coca-Cola distribution system. According to analysts, Coca-Cola has significantly more volume than competitors and they maintain a world class distribution system to move it. The Coca-Cola brand carries such a high value which makes them valuable. Illustration 1 ADVERTISING STRATEGIES In an effort to make their product more known across, Coca-Cola Company runs many campaigns across the nation and worldwide to help promote their product. Back in February 2014, Coca-Cola premiered “It’s Beautiful,” a 60-second salute to all Americans and the Coca-Cola moments they share. The commercial featured Americans singing “America the Beautiful” in seven languages, which features scenes showcasing the country’s beautiful landscapes, metro cityscapes, and American neighborhoods. This ad was created to celebrate Coke moments among Americans who love the refreshing taste of Coke. More importantly, playing an ad such as this during the Super Bowl is great because there are nearly over 100 million viewers who tune in to watch. This is great advertisement because of how many people watch the Super Bowl. During the summer of 2013 and 2014, Coca-Cola created the Share a Coke Campaign in an effort

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