Successful Factors Of Subways Business Marketing Essay

9310 Words38 Pages royalty fees – Outcome 1 Types of business franchises are identified and key factors differentiated. Franchising is a kind of licensing arrangement wherein a business owner, known as the "franchisor," distributes or markets a trademarked product or service through affiliated dealers, who are known as "franchises." While these franchisees own their establishments, terms of franchising agreements typically require them to share operational responsibilities with the franchisor. Integrated business operations: The franchisee distributes franchisor’s products and services under the franchisor’s trade mark, as well as implements the franchisor’s format and procedure of conducting the business. Single product or service operations: When evaluating your company’s overall risk of sustainability, examining your company’s product lines or services you offer may help determine ways to minimize risk. Single product

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