Successful Marketing Strategies Essay

1019 Words 5 Pages
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality …show more content…
As the economy and social attitudes change, so do buying patterns (EStartup business blog, 2010). Businesses need to identify whether the number of target customers is growing or shrinking and whether their buying habits will change in the future (EStartup business blog, 2010).
Subway is a franchise business that has been using many strategies of marketing and is now a successful business in Australia. Subway started as a single outlet in the city of Perth, Australia in 1987. Hard work has seen Subway become one of the most successful fast food franchises in Australia (Subway-target market, 2007). Its target market is people who like to eat fresh and healthy food, most importantly young Australians who prefer healthy fast food instead of burgers and fries (Subway-target market, 2007).
Also, Subway’s advertising tagline is “Subway – eat fresh”. This tagline is the most important part of marketing while advertising the business. This targets the people who are looking for fresh food and also for people who don’t want to eat junk food but want fast food (Subway-target market, 2007).

Another example of business that has been using successful marketing strategies is McDonalds; McDonald’s is one of the best known brands worldwide (McDonald’s Corporation, 2008). Successful marketing has been described by McDonalds as identifying customer needs and requirements and meeting
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