Sugarcane Market Analysis By Jack Phillips Jones

985 Words4 Pages
Sugarcane Market Analysis
By Jack Phillips-Jones(100653583),Khondeker (Rafi) Hossain (100575896), Wade Russell (100588373)

1.0 Executive Summary:

Table of Contents

1.0 Executive Summary:
Table of Contents
2.0 Industry Analysis:
3.0 Environmental Factors:
3.1 Natural Factors:
3.1.1 Weather:
3.1.2 Soil Erosion:
3.1.3 Pollution:
3.2 Cultural Factors - Australia moving away from sugar
3.3 Political Factors - Sugar Tax
3.4 Media Publics
4.0 Conclusion:
5.0 References:

2.0 Industry Analysis:
The Sugarcane industry in Australia started in the 19th century Queensland, as one of the biggest industries in Australia according to ACFA (2015). It currently includes various types of companies. Primarily it includes the farmers who grow the
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Sugarcane is also used as a source to produce ethanol bio-fuel.
According to the Australian Sugar Milling Council, Australia exports approximately 80% of the sugar produce Australian Sugar Milling Council (2014). However there is a lot of competition from other tropical countries, from Thailand and Brazil who dominate the market and create a majority monopoly, Statista (2015).
According to Queensland Department of Agriculture and Fisheries (2015)( , during the 2000’s the industry became self regulating with the Government bodies that were controlling the industry being dissolved by the government.
3.0 Environmental Factors:
3.1 Natural Factors:

3.1.1 Weather:
Sugarcane growth is most successful in areas that have abundant supplies of sun and water with at least 1.5 metres of rain per year or access to irrigation systems. On average, Queensland accounts for over 90% of both farms and production values in the Australian industry. The growth and market price of sugarcane has been affected by punishing weather conditions, which occur on the Queensland coast, over the last five years. Flooding and cyclones have wiped out vast hectares of farmland that sugarcane has been growing. Subsequently, the industry’s revenue has shown extreme instability over that period with drops in production as low as 12% over 2010-11. Due to the decline in production revenue for exports dropped a massive 29% in the same
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