Sugarcoat Research Paper

There has been an increase the varieties of cereals that are available in the UK market, weather it be for dietary reasons such as gluten-free or nut allergy, the market has done

Dist. LEXIS 96108 at *7-8. The box mimics the design of health food cereal boxes, despite “sugar” and “corn syrup” being third and fourth on the ingredients list. Sabach, Exhibit A. This contrasts with Videtto v. Kellogg USA, 2009 U.S. Dist. LEXIS 43114, *7-8 (E.D. Cal. May 20, 2009), where fancifully design elements including the spelling of “Froot” and the mascot signaled that the cereal was unhealthy. Similarly, the box claims “100% nutrition.” Sabach, Exhibit A. This could be misinterpreted to mean that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could … be interpreted … as a claim that all the ingredients in the product were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Dominik Sabach implies that because of these factors, “he intentionally chose “Complete Blueberry Pomegranate” over other cereals…. Based on looking at the cereal boxes, Dominik believed that … other cereals … were likely to contain greater quantities of sugar and artificial sweeteners.” Sabach at 8. Thus, this packaging is “false, misleading, and reasonably likely to deceive the public.” Id. at

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The cereal industry is very adamant on using a differentiation strategy to make one’s brand stand out in the minds of certain people. The companies break down the public into different target markets; and then make products that will be attractive to their target markets. Companies make different brands for young kids, teenagers, adults, and people who are health conscience. Currently, there are 387 different brands of cereal sold in the United States and each family is estimated to purchase 17 different brands per year. (O’Connor, Amy) Companies continue to brainstorm for new product ideas to attract the various market segmentations.

The threat of customers finding substitute products from other manufacturers in the food industry is high. In the ready-to-eat breakfast cereals segment, General Mills’ primary business focus, there are a variety of similar products being

The purpose of the cereal box lesson is for us to see how advertise work and how it’s made the effort on our lives. We believe in ads and buy almost everything that seem benefits to our live. Cereal box has so many things that can determine our health. Each cereal targeted on different consumer such as gender, age range, economic background, social background, group membership, and etc… If I were an entrepreneur selling products for women, my goal is to produce an attractive packaging for my promotional tool. Can a real gentleman eat Honey Comb’s and he doesn’t like concert or teenage

An excellent example of this is a Frosted Mini-Wheats television commercial aired in both 2008 and 2009. Frosted Mini-Wheats is a Kellogg’s-brand frosted wheat cereal. As found on the webpage, the nutritional value states that there are eight layers of whole grains, that are rich in fiber and iron (Mini Wheats Nutritional Info, 2016). Furthermore, during the commercial, the cereal claims that, “A clinical study showed kids who had a filling breakfast of Frosted Mini-Wheats cereal improved their attentiveness by nearly twenty-percent” (Munck, 2010). From this, both parents and children will understand that this wonderful cereal will enhance their ability to memorize things and pay attention. The commercial provided the idea that this specific cereal would be better, and more beneficial than any other cereal they may purchase.

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another “nutritious cereal”. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers.

Pick up any adult cereal and it’ll most likely have muted colors, and more elegant font, often reminiscent of cursive. Mascots will be at a minimum if they are used at all, and they will be marketed as having sophisticated flavors such as salted caramel. Look at any children’s cereal, and it is a completely different story. There are often bright colorful characters decorating the boxes, and bright colorful boxes as well. Just glancing down a cereal aisle and your eye will be drawn to the rows of bright red that line the shelves. And the cereals themselves are made to attract children even more. They too are bright, colorful, and full of sugar. Since children are programmed to eat as much calorically dense food as available, a residual evolutionary effect, they will opt less for the plain cereal and more for the fruity and sugary ones. Even the placement of the boxes

Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

One way reason the FTC need to increase inspection on advertising is consumers are exposed to incorrect information. In the lawsuit against Kashi, they were being sued for calling their products all natural or no artificial. Yet after inspection of their products, they were filled with nothing but “bio-engineered, artificial, and synthetic ingredients” (Kashi). There is also a case against Nutella for doing the same thing. After Nutella advertisement stated that Nutella spread was part of a healthy breakfast, a consumer was shocked to find out that Nutella contained twenty-one grams of sugar, 200 calories, and eleven grams of fat, of which three-point-five are saturated, per serving. After comparing the nutritional values to a candy bar, she concluded Nutella is far from a “healthy ' 'nutritious food but instead was the next best thing to a candy bar” (Nutella). In 2008 and 2009, Kellogg’s claimed that Mini-Wheats could a improve childs’ attentiveness, memory, and other cognitive functions, but the sugary cereal doesn’t really have any of those positive effects. In 2009, the food corporation claimed that Mini-Wheats were “clinically shown to improve kids’ attentiveness by eleven percent” (Kellogg). Because of that

giant multinational breakfast foods company United Cereal, portrays the background of a launch decision for a new cereal product, the ‘Healthy Berry Crunch’.

Kellogg’s Special K with strawberries is the only competitor in the market currently offering healthy cereal to the consumers.