Suit Supply Controversy

Satisfactory Essays
The infamous Dutch men’s formal wear company Suit Supply is continually raising controversy in their campaigning. The fall 2010 campaign, accurately titled Shameless, advertised on the Suit Supply website and in the Westfield Suit Supply store windows suggests that dapper men, can score maximum attention with pulchritudinous women. The advertisement showing a male, well-dressed, looking up the dress of his female company. The company is using a “sex sells” attempt to amplify sales of suits to men. The use of women by Suit Supply in the Shameless campaign follows in the footsteps of other menswear company trying to use the sex driven mindset of men to sell clothing.
The company’s initiative to use women to sell clothing is not an underlying
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