Summarization of Article; ‘Finding Your Strategy in the New Landscape’ by Pankaj Ghemawat

Globalization has brought the world closer in communication, economics, politics, and especially business. The Internet and technological improvements have allowed instantaneous communication almost anywhere, and even poor women in India are using Smartphones to manage their banking portfolios. The idea of globalism continues to break down cultural barriers. As this continues it will be essential for organizations to not only understand, but embrace cultural differences and styles (Trebing and Estabrooks, 2005). Clearly, the changing demands of global stakeholders require new ways of approaching divergent customer bases. There are differences in style, skill, education and attitude in every organization now accentuated when we think of the multi-national organization. Correctly managed, this diversity can be a huge bonus to the organization. Organizations are far more effective once they understand and use diversity within their strategic and tactical planning process. Also, the new paradigm for global management includes creating and maintaining a diverse work environment in which cultural diversity is encourage and celebrated, rather than simply acknowledged (We need to identify and understand how our differences impact our relationships with other employees and customers. We also must create and maintain an inclusive work

The business climate of today is extremely complex and challenging, forcing the economic agents to develop and implement a wide array of strategic efforts that help them overcome the threats. Competition is increasing within both national and international market places; customer preferences change and the demands of the labor force increase. There is political and

The consultants concluded that one of the company´s main problems was that it had been imposing uniform organizational solutions on a strategically diverse portfolio. Because each business had a different mix of global imperatives and local demands, they suggested taking a ore tailored approach. Much of the problem seems to lie within the Leadership roles: they were assigned but undefined and also leaders were chosen mainly from staff in the US who did not understand cultures or know clients. The model required practically perfect managers”. They needed organizational solution that empowers international presence and to upgrade IT solutions for better communications.

Multinational companies are playing something new and introduced a new role in local and globalization, thus, the rising numbers to achieve and strive from emerging companies in world market. It also defines to accomplish goals in organisational, local, and international management, thus, to be able to success the weakness and strength of the company must recognize to determine their capabilities before the management can proceed to international. It is very important for the multinational companies to increase the product life cycle for growing capabilities and to expand from domestic to globalization. However, many of multinational companies will be facing different dilemmas and obstacles towards to international market. Additionally, many countries have different approach towards to business market. In fact, when domestic company moving to global economy they need to involve in organizational learning and adjust to cooperate well with people and market.

This essay will be structured in three parts. The first part of this essay begins by brief introduction to the first event, and then this essay will use the PEST analysis to evaluate the global business environment around 2000. Besides, similar to the first part, the second part of this essay will go to analyze the second event with PEST analysis, and discuss the global business environment after financial crisis. Importantly, this essay will focus on how global business environment has changed, but not concentrate on Ford Motor Company itself. The third part of this essay will compare and contrast the two events happened in different ages and demonstrate the change of global business environment. To sum up, this essay will attempt to draw some conclusions about the tendency of global business environment in political, economic, sociocultural and technological dimensions.

As indicated in the article “Leading in a Globalizing World”, the author, Kanter, R. M. emphasized that being successful in the global business environment takes special skills. As global managers, the biggest challenge is to improve upon their ability to deal with ambiguity, complexity, and diversity. Understanding the bigger picture and acquiring the global vision is the key, i.e. staying informed what the competitors are doing, what customers prefer at different markets. For example, a

This article should be read before any other because it provides the reader with an understanding of the complexities that resides in the new landscape after the 2008 economic crisis. The article explains that the multinational firms must accept a looser approach to strategy and organization that was popular just a few years prior to 2008. The reader should understand the new landscape is much different after the crisis and that emerging markets will require companies to be flexible and nimble in order to be competitive.

We see drastic changes in the world: the transition process from an industrial to a postindustrial economy has restructured everything. Such rearrangement of economic and social power is influencing society as well as business. The new market prevailing under globalization has changed the nature of business and the old ways of doing business no longer work. Only a worldwide corporation can adapt to this powerful socio-economic megatrend.

The creation of strong corporate identity, including identity signs, is crucial for companies to encourage positive attitudes in its different target publics (Dowling, 1993; Van Riel & Balmer, 1997), and may provide an important competitive advantage (Simões, Dibb & Fisk, 2005). The corporate name and logo are two essential components of the corporate identity construct,

Recently globalization and internationalization has become more important for multinational companies. Many companies start to look abroad to expand their business activities as world become more unified. Managing business operation across the country is biggest challenge especially for international business today.

Brand identity is the key source to sustain long term competitive advantage to the organisation.

Good company reputation is essential to attract investors, boost customers’ confidence and also to ensure survival.

After reading Michael Porters article "What is strategy" I think it’s very interesting. From the article I think operational effectiveness is not a strategy. Many organization tools like total quality management, benchmarking, time-based competition, outsourcing, partnering, reengineering, that are used today, do enhance and dramatically improve the operational effectiveness of a company but fail to provide the company with sustainable profitability. Thus, the root cause of the problem seems to be failure of management to distinguish between operational effectiveness and strategy. Although both operational effectiveness and strategy are necessary for the superior performance of an organization, they operate in different ways. A company can outperform rivals only if it can establish a difference it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both. However, Porter argues that most companies today compete on the basis of operational effectiveness. I believe the productivity frontier is the sum of all existing best practices at any given time or the maximum value that a company can create at a given cost, using the best available skills, expertise, management techniques, and purchased inputs. The frontier is constantly shifting outward as new technologies and management approaches are developed and as new inputs become available. To keep up with the continuous shifts in the productivity frontier, managers have

As indicated in the article “Leading in a Globalizing World”, the author emphasized that being successful in the global business environment takes special skills. As global managers, the biggest challenge is to improve upon their ability to deal with ambiguity, complexity, and diversity. Understanding the bigger picture and acquiring the global vision is the key, i.e. staying informed what the competitors are doing, what customers prefer at different markets. For example, a global manager needs to understand that a customer in China might probably have different preferences than a customer living in Europe. As complex as business is today, it is important to recognize that a manager would never have all the information / details before making a decision. Taking a moderate amount of risks

The impact of management in the globalization of business. The multinational corporation The impact of globalization on international business International business refers to a wide range of business activities undertaken across national borders. Along with rapidly increasing globalization, international business has become a popular topic and has drawn the attention of business executives, government officials and academics. International business is different from domestic business. At the international level, the globalization of the world economy and the differences between countries present both opportunities and challenges to international businesses. Business managers need to take account of the globalised business environment when making international strategic decisions and in managing ongoing international operations Globalization simplifies business management in the world. This is due to the advancement in technology, transport, communication, education, and regulations of trade that makes trade fair to all parties. This attracts more people to engage in international business and international trade. Managers within the global face a lot of challenges due to high competition in the industry, good decisions must be made in order to satisfy and maintain their customers and attract more customers for their products. Culture shock experienced by managers who work abroad Traditionally MNCs have sent one of their top performers abroad for senior roles abroad.