Summary: After Beats

Strengths The biggest strength that the Beats product line has currently is the resources available from Apple. According to a recent article by Gizmodo, Apple has not changed the visual appearance of the Beats product line, but the inner components have undergone significant improvements, such as Pure Adaptive Noise Cancelling components and a new Apple W1 wireless chip intended to improve both battery life and connectivity (Estes, 2017). Since purchasing the Beats company for $3 billion dollars in 2014 Apple has continued to use their considerable resources to improve research and development of the brand. Indeed Apple was the first company in history to reach $800 billion in market capitalization (Reuters, 2017).

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

Apple acquires Beats. Apple, Inc., the electronics giant, has acquired Beats Music and Beats Electronics, the headphones giant, for $3.2 billion. Apple has enough money to buy or build any company they want to from ground up. So, why did Apple acquire Beats Electronics and Beats Music? According to NBC News, Apple CEO Tim Cook told Re/Code that the company "could build about anything that you could dream of," adding that acquiring Beats would give them a "head start" and add "kindred spirits" to company (Wagstaff, 2014).

You have done a wonderful job on your assignment this week. The company backgrounder was very informative and written quite well. Due to the fact that my Capstone is on Apple, the information is accurate. A new product that was recently released this year was the Apple Watch in April. Apple has shipped 3.6 million Apple Watches in the second quarter, after it began shipping on April 24 (Wakabayushi, 2015). The ongoing success of Apple products has led to apple posting quarterly revenue of $49.6B and quarterly net profit of $10.7B for its fiscal 2015 third quarter (Apple, 2015).

The Beats Movement directly affected the writing of One Flew The Cuckoo’s Nest. This was mainly because Ken Kesey was an essential part to the Beats Group. The Beats were known as the outsiders of the 1950’s due to their odd ideals for American society at the time. They believed African Americans and Women were equal and being gay was okay. His ideas are incorporated into the book by making Nurse Ratchad a woman who had control over males but he also empathizes with the patients within the Asylum because he himself feels like he does not belong in the outside world. He proves this by having the scene where Mcmurphy realizes almost all the patents beside himself are there willingly because they are tired of being ridiculed in the real world

A few years after the release of their second model, Apple II, sales went up to $139,000,000 dollars.

They then decide to make the smartest move by selling Dr. Dre Beats to Apple for more than a million dollars. Apple did bring over some of the most creative employees from Beats to work with them. Since Beats by Dr. Dre is now with is Apple is now called Beats Electronics. Beats by Dr. Dre is as of now a surely understood and an enjoyed brand. The primary concern for Apple now

Apple (NASDAQ:AAPL) is one of the world leaders in the research, development, marketing, sales and service of personal digital music & video devices, in addition to personal computers globally. Its' innovative music and digital content delivery service, iTunes, has sold over 1 billion songs to date. As of the close of their latest fiscal year the company generated $156B in Sales and generated a Gross Profit of $68B earning a Net Income of $41B (Apple Investor Relations, 2013). The intent of this analysis is to evaluate Apple's strengths, weaknesses, opportunities and threats (SWOT) and provide an analysis of each. The cause, impact and recommendations for each specific strength, weakness, opportunity and threat are provided along with an action plan of how to maximize strengths and opportunities and mitigate the effects of weaknesses and threats. The Apple brand is among the most valuable in the world and its ability to innovate with successive product generations unmatched, yet this has led to a high dependence on its iPhone and iPad platforms, to the exclusion of entirely new businesses. The Apple iTunes platform and ecosystem delivers 30% of all profits and a significant portion of overall revenue, making this single business a stabilizing force in their strategic product and services roadmap (Apple Investor Relations, 2013). Despite these challenges however Apple continues to attain

Our analysis of Apple Inc. will incorporate the general overview of the company and how it records it revenues. We will observe how they make an honest effort to be within compliance of all accounting standards according to the Financial Accounting Standards Board for recording and disclosure of its income. Apple’s leading competitor, Google Inc., will also be examined to see whether they are comparable to Apple and still within compliance of the Securities and Exchange Commission and FASB for revenue recognition. Apple takes on design, development and marketing of personal computers, portable digital music players, and media devices that exceed the reach of everyday needs. The company also

We chose to research Apple Incorporated, one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry.

Apple had nearly $137 billion of cash at the end of Dec 2012. Over the past few years, the Company had been highly successful with the launch of the iPhone 3G in 2008, and which was followed by the launch of iPad in 2010. The Company enjoyed high profitability, and was able to keep its costs at a minimum. The gross margin on the iPhone was between 49% and 58% from October 2010 to March 2012, and the gross margin on the iPad was between 23% and 32% in the same time period. Apple’s capital structure included no debt; hence, there was no outflow of cash for making interest payments.

In the last quarter of 2013, Apple has managed to sell 14.1 million ipads, 33.8 million iphones and approximately 4.6 million macs. All these new gadgets helped Apple to generate an enormous amount of $37.5 billion in revenue resulting in a huge profit of $7.5 billion. The full year results for Apple showed that they secured overall revenue of $171

Ausick, P (9 May 2014) 3.2 Billion for beats- is apple crazy? Assesed at 26 April 2015 from :http://247wallst.com/consumer-electronics/2014/05/09/3-2-billion-for-beats-is-apple-crazy/

Also, as the purchasing power of the common has risen in various markets across the global, the purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most latest technology, iWatch. Having these products are considered as statues symbols in many societies which have also increased the sales of Apple Inc. products. Another big social influence to the Apple Inc products is the rapid growth of the music industry, which have improved markets over the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining a modern individual lifestyle.

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).