National Tobacco Campaign Essay

Decent Essays
In the year of 2010, 15.1% of Australian aged over 14 years were regular smokers, decreasing from 16.6% in 2007 and from 24.3% in 1991. One-quarter of the whole population were people who used to smoke and more than half had never smoked. Smoking currency is largest amongst 18-40-year-olds, and this group set a primary target audience for the National Tobacco Campaign (2010 National Drug Strategy Household Survey).

Those who are still smoking can usually be those that find it difficult to quit because they are more addicted smokers for the longer-term.(as you can see from the chart above, smoking is declining amongst younger groups).
ANPHA's National Tobacco Campaign in 2012 was a favourable opportunity to prove that communications
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