Summary: Are American Businesess Targeting American Youth

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

The film mentioned that Group Danone bought Stonyfiels, Colgate bought Tom’s of main etc.... Big companies can do anything that give them more money and less costs; and buying their new youth concurrent is undoubtly profitable. In one hand their getting ride of a new concurrent in the market. In the other hand they are ….. of their part in market, their consumers and even their workers and their new innovations. Companies like Danone,Kellog, and Clorox wants to attract the kind of consumer that is able to pay more money to buy healthier and cleaner products. I think that is to still putting the name of the small companies in products made by new companies. In addition I think if the consumer knows about that, they will probably change to other brand because big companies are not trustable in consumers’ minds. The consumer knows very well that big companies will not think twice about cheating in the product quality to make more profit.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

One of the reasons that Americans suffer from affluenza more than consumers in other countries is because of the advertising in America. Businesses, marketers, and advertisers have discovered that colonizing the imagination of the child is the most effective way of securing a life-long conspicuous consumer. Between 1980 and 1997, the amount spent on children's advertising in America zoomed from $100 million to $1.5 billion a year. American children watch up to 200 television commercials per day. The average 12-year-old in America spends 48 hours a week watching television

Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann & Reibling (2006), Godbold & Pfau (2000), Belstock, Connolly, Carpenter, & Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on

Consumers would want to buy the products so they can feel special or feel that they can be the same as those celebrities or athletes. Thus, people buy to feel the experience of feeling special, they are not what they buy. Consumers allowed themselves to become ‘’branded” because they buy the brands that the corporate markets. Consumers allow themselves to get sucked in the advertisements and they blindly follow what society wants them to follow, especially for gender and race. There are advertisements that target children, especially females and advertising tends to make females follow gender roles through barbie products. This alludes to Ann DuCille’s perspective, that, “ Barbie is just a piece of plastic, but what she says about the economic

Kids in america are usually target by advertising in my opinion. I feel like the adverteisement business likes to mess with young childrens heads. Young kids lack the the responsibility trait while they are young and dont know any better. People today don't understand how innocent and vulnerable a young child's mind is against certain things in the world. Over the years I've felt like the commercials and advertisments have gotten more out of hand and it shouldn't be tolerated anymore.

In 2006, the food industry alone spent more than $1.6 billion on marketing to the youth, $900 million on marketing aimed directly at children younger than the age of 12. (Harris & Graff, 2013). Every year Advertisers’ put their money on the line in support of their efforts of influencing innocent audiences. Is it acceptable for companies to advertise to children? No, because of not only what these companies advertise and promote, but also moreover, the way brainwashing products are forced into children’s heads sparks curiosity to the ethics behind these big-boy companies.

Since the beginning of corporations, marketers have been targeting teenagers since teens have the money to blow and the urge to want the next hot new item. Like Mark Crispin Miller said in the documentary The Merchants of Cool,” What this system does is it closely studies the young keeps them under constant surveillance to figure out what will push their buttons.” Resulting in marketers striving to advertise towards teens interests because they want to make sure their products are appealing and a must have item. In a

To start off with, one big way marketers target our youth are at the store. Why? Simple because that’s where they are selling there products and and where they target kids the most. Marketers try to make eye contact levels on their products so it attracts viewers eyes more easily. Their goal is to try to make interesting characters or thing that ‘’pop’’ so that it seems ‘’cool’’ or good to them so kids will want it. It is stated in the film “Marketing to kids that “ Kids have to nag their parents approximately 9 times in order for them to respond or get them whatever it is they want. They use that strategy because their parents will eventually get tired of hearing them and let them get the product. Advertisers probably use this method a lot to get marketers.

The other side to targeting children to advertising is as plain as vanilla ice cream. Do companies want money? Of course companies want and need money to stay alive in the buisness world.

These Ads have to many negative effects on our youth.Growing up in this day and age kids

Ads in america our part of our everyday life we see them everywhere,and i do me everywhere whether we are walking to school or driving to work. Its not a bad thing to advertise your business,there is just many negative effects that come with. A major concern would be when children ,teens and just all around kids get dragged into these ads.in the following essay i will expalin why we should ban ads that target our children. We should ban ads that target kids because they are getting in the minds of our kids.In the article "Protect children from targerted advertising" we learn how the (APA) reports that"children younger than eight years old do not understand that ads are designed to pursade.But that kids remember

The point of these articles is for consumers to ask themselves: “Why do I need the most expensive and newest product?” Eventually there will be a time when that product will be “out of style” and consumers will want the next best thing. These two articles are perfect examples of how the

Every year billions of dollars are made because of the advertisments you encounter on your day to day lives. Advertisements have helped America's economy for decades. They all may have their pros and cons, but not all ads have negative effects on children.