Summary: Liquor Companies Need To Sober Up

Satisfactory Essays
1. Wilmot, Stephen. “Liquor Companies Need to Sober Up.” The Wall Street Journal, Oct. 11.
2. In the article, it talks about the growth of alcohol consumption of 15% over the decade through 2015. Population growth is the primary driver and well as generational effects as American millennials. These millennials are more interested in cocktails and craft beer that major liquor companies put the U.S. front and center of their strategies. But it also explains that as the new generation takes over, the liquor sales will slow to just 0.2%. The new generation drink less due to increased pot smoking. Therefore, these liquor businesses need to plan for a soberer future.
3. It relates to globalization and innovation.
4. It isn’t anything new that millennials
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