Summary Of Dabur

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Executive Summary

Dabur India Ltd (DIL) through its 100% subsidiary H&B stores Ltd has unveiled its brand Identity
‘new-u' for the Retail Stores. The brand name and design 'new-u' reflects the essence and ambitions of H&B Stores - a brand which caters to all the requirements of a customer on the beauty and health platform. It symbolizes the transformation that the stores will offer its patrons - something new, engaging and innovative.
Dabur also launched an e-Commerce website for New U: along with a New U mobile app to mark its online presence.
The stores and website offer products in different categories, including colour cosmetics, fragrances,skin and personal care, baby & family care, fashion accessories, general merchandise,
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Building on a legacy of quality and experience of over 131 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.
Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities --Dabur as the master brand for natural healthcare products, Vatika for premium personal care,Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products.
Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering over 5.8 million retail outlets with a high penetration in both urban and rural markets.
Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over 30% of the total
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