Summary Of How Teens And Smartphones Are Killing Teen-Fashion Retailers

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

Abercrombie & Fitch (A&F), an American retailer that concentrates on upscale casual wear for young consumers, which was founded in Manhattan, New York City in June 4, 1892 by two young minds of David T. Abercrombie and Ezra Fitch. Beginning with a rough journey of selling sporting outfits and excursion goods such as fishing and hunting equipment, A&F had to file bankruptcy in 1977. Soon thereafter, the company was revived after Jake Oshman, owner of Oshman Sporting Goods, bought A&F in 1978. A&F was relaunched as a mail-retailer company specializing in hunting wear and novelty items, but was bought by The Limited ten years after its revival. The gradual shift to focusing on apparels for young consumers began when A&F was a subsidiary of Limited Brands, and since then, A&F has grown to become one of the largest apparel firms in the United States. In 1998, A&F launched Abercrombie Kids, targeting consumers from age 7-14, which further increases its revenue. In 1999 to early 2000s, A&F’s sales skyrocketed as it hit its zenith, by portraying A&F clothing as the “coolest thing” through billboard-winning song that compliments A&F in the lyrics, as well as other advertisements. Furthermore, A&F launched a subsidiary called Hollister to tackle similar age group of target audience but with lower income. This expansion to dominate the market of teenagers through consideration of other demographic factor, namely income, was exceptional for A&F’s revenue. Presently, A&F focused on

Because of this, the stuff people are going out of their way to buy are losing their meaning in a matter of months. “A person in the United States replaces a cell phone every 16 months, not because the cell phone is old, but because it is oldish” (par. 8). Anna uses this statistic as a logical appeal showing how phones aren’t being purchased because of their purpose but how new they are relative to the older phone. This shows how are culture of spending involves buying something because of the single fact it came out yesterday. In retrospect, the meaning of the stuff people consume today is solely tied to its popularity and the fact that everyone else has one. This is an example of a bandwagon, meaning what we buy is determined by how many other people have

Although following the brief acknowledgement of outside influences, Twenge quickly recapitulates that teens are spending more time at home (and therefore less time working or hanging out with friends) because their social lives are on the internet. Technology has undoubtedly had an impact on the generation of kids who grew up with it, but it does not necessarily mean they are taking longer to mature than previous generations. Later on in the article, Twenge explains how iPhones are affecting the lives of the new generation in another way.

In the article it states, “Nearly 80% of all Americans, for instance, think it’s ok to bunder down the sidewalk with your eyes trained on your phone.” This quote supports that humans are using their phones when there is no need. This quote also supports that if we do expand the amount of computing devices, teens would probably not pay attention to the teacher in class. Another important piece of evidence in the article is, “young people go even further, posting that stuff to social media while they’re still with the group.” This quote supports that young people (teens) go further and post things that aren’t needed which can start drama. The quote is also showing that if teens do have smartphones then they use their social media in class it can create conflict. The AVID weekly article showed that the use of smart phones has increased and sometimes there is no need for using

In past and recent reports experts tell us that this is accurate and they rely heavily upon trendsetters to popularize new brands for them so that they are successful because often times this can either make or break a company. Now a days marketers are using crafty strategies to win over the hearts of young kids. In today’s youth the age group that market consists of includes kids which are age 6-9 years old, tweens which are 10-13 years old, and teens that are 14-18 years old. For example The

In the 1950s, the fashion industry was based mostly around teenagers and young adults. Before this time, adolescents were expected to follow in their parents’

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

Social Media has a huge impact on a teens life since they are bombarded with the pressures of buying new devices and apps, thus affecting the way teens represent themselves on social media. In the article, It states how teens are driven to compete against each other by, trying to have best social media feed. “Parents wonder if their children’s constant use of Instagram, Facebook or Snapchat is healthy. Teenagers talk about the pressure to post the perfect photo or compete with the perfect lives their peers present on the Internet.” (Baltimore Sun, para. 2). The pressures of wanting to post the perfect pictures of their lives on social media, takes a toll on the teens when they are using it. Instead of posting what is true to that person, they are competing to have the best pictures and the most followers, which causes them to lose their true selves/identity.

In addition to creating open forms of communication and direct access to consumers’ opinions and reactions, advancing social and visual technology delivers access to technologically advanced, eye-catching, and interesting design and media tactics formerly available only to the tech savvy generation. The internet has transformed the globe and it’s lasting presence is inevitable, proving that to discount social media’s new but important role will ultimately lead to failure in the long term.

Trends also increase the amount of consumption an example is a parent’s aspiration to dress their children like themselves. In the early 2010s, there was an increase in the consumption of luxury children’s clothing as brands such as Marc Jacobs, Fendi, Gucci and others boarded the trend and released their same line, but in children size (Abnett,2016).

The middle-aged group of society are the ones who greatly reminisce on a time with fewer forms of technology. (ButtePatil, screen 2) They grew up in a time where there was technology such as house phones, televisions, and microwaves; all of which their children take for granted. This generation is used to hearing that they should not spend so much of their time on social media. Childhood is a short time in life that we will be missed in older age; therefore, a cell phone with a precious twitter account should not take away time from

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

This case study introduced how Kylie identified the gap in the market for teens and millennials and she tapped into it using her constant controversy and social media presence by creating Kylie Cosmetics. Because of her already booming platform, she had an advantage over other new companies, a fan base. She knew who her base was and catered to them. Kylie Cosmetics continues to expand by introducing new products regularly and as long as the company focuses on quality control and the customer’s wants, it would be a long existing

Can you imagine living in a world with no social media or smartphone? No instagram, twitter, facebook or snapchat? Believe it or not, that world existed before us millennials did. According to an article found on the Pew Research Center.com, entitled “The Demographics of Social Media Users”, the amount of Facebook users is “72% of adult internet users [and] 62% of entire adult population.” Facebook along with other media outlets have easily become the norm for young adults and older adults in today’s society. The rapid growth of accessibility to social media networking was made possible from the creation and use of smart phones. The combination of social media sites and smart phone users has single handedly eliminated the need for human interactions, but also has provided a repertoire of information at our fingertips. I will discuss the following: the history of Facebook and its impact, the creation of the iPhone and its development of social media apps like Instagram, and the effects of cyberbullying. The purpose of this essay is to explore the productive qualities and destructive qualities that various social media outlets have presented to our generation.