Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely.The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the
In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.
CASE ANALYSIS 1 - APPLE COMPUTER: RESEARCH HOW APPLE MANAGED TO REINVENT ITSELF OVER THE YEARS.
Apple Inc. designs, manufactures, and sells personal computers, computer accessories and computer related software. The company also offers peripherals, networking solutions and other related services. Additionally, Apple computers designs, builds, and markets a wide array of portable digital music players, telecommunication devices alongside related accessories and services (Cameron & Quinn 2011, p 288). Apple Inc owes its recent success in the highly competitive computer industry to its situation, marketing strategy and product mix that have gone a long way market the Apple brand as leader of good quality and satisfactory experience. The success of the company borrows draws a
For decades the digital war between Macintoshes (Macs) and Personal Computers (PCs) has been a never ending struggle to see who ranks the better competition. Because Microsoft has dominated the software field, more and more businesses use PCs rather than Macs. But does that make the PC better than the Mac. Let 's take a trip back in time and review the evolution of a computer company. It 's not IBM or Microsoft. This company is Apple Computers, Incorporated.
Apple has brought the standard of technology to an all-time high, changing the way the world interacts with each other through their industry leading products. Apple’s main focus was to create a user-friendly product, which was demonstrated with the creation of Apple 1. This was Apple’s first computer circuit board and would go on to become the Macintosh computer. Co-founders Steve Jobs and Steve Wozniak created Apple’s first circuit board in early March 1976, and then unveiled it in April while attending the monthly homebrew computer club meeting. This unveiling would be Apple’s gateway to the future. Months later Wozniak wanted to focus on creating an` all in one computer to use in home or at work. This idea eventually led to the Macintosh computer which is still one of Apple’s number one products. The success of the Macintosh gave Apple its fame and has since created its own line of mobile phones as well as its own music buying platform ITunes.
One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a
Imagine a world without Apple, without iPods, without Macs; in the world we live in today that seems almost impossible, but Apple did not get to where it stands today overnight, the company has had its share of troubles. Apple Computers was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne; together they donned the generation of affordable personal computers and was the first step in the advancement of the major corporation known today as Apple Inc. Apple Inc. has become a major competitor in sales despite being close to bankrupt many times because of their technological advancement, knowledge of the consumer, and the development of a strong user interface. Throughout the course of Apple’s struggle the corporation has remained persistent in the advancement of technology as we know it today.
The Steve Jobs biography “Steve Jobs the Man Who Thought Different” provides a glimpse into the past and the development of current technology. Although at some points did this book fail to capture my attention, overall I came to the conclusion that it did help me learn a lot about the Apple Industry and how it came to be. Because of this I would recommend this book to a friend. The author’s unique way of reviewing Steve Jobs’s life and his impact made on society, along with his associates who helped him make it to where he was helped to build my interest in the book. Although, it did fail to capture my attention because of the, what I felt, extensive and repetitive descriptions of each situation Jobs found himself in throughout his life. By
Apple Inc., which designs, produces and famous for computers, MP3 players, phones, and tablets, is one of the largest and most profitable companies in the world. The company was found in 1976 by Steve Jobs and Steve Wozniak in Los Altos, California. At the beginning, Job’s mission was to bring an easy-to-use computer to the market, which led to the release of the Apple II in April 1978. After that, Apple quickly became the industry leader and launched a successful IPO in 1980. In 1985, due to decline of Apple’s net income, Jobs was forces out and John Sculley started to lead this company. Sculley pushed the Mac into new markets, most notably in desktop publishing and
With the recent passing of Steve Jobs, there has been an intense spotlight focused on both the man and the company he built. Most of the attention has rightfully been focused on Jobs’ passion and creativity, as well as the remarkable period of innovation he preside. As a symbolic leader, the man not only once saving the company from bankruptcy but also building up a well-known brand that had integrate with our daily life – Apple.
Technology is a contemporary artefact, which is constantly evolving in our modern day world. There has been an increase of companies appointed to sell innovative technology to hungry consumers. Apple, a multi- billion-dollar industry has contributed largely to the reconstructed views society has placed on technology. Doing so by crafting a range of products, such as mobile phones, desktop computers, laptops, tablets and portable music devices that are each ingenious, practical, and sleek in design. The ability for these products to undertake a range of functions has thus attracted a large scope of audiences and consequently changed the way in which we live.
Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.
Apple Computer Inc., back from near oblivion, is setting the pace in the digital world with innovation and creativity that has been missing from the company for the past
The 1980s was an exciting time in the history of computer science. A variety of companies were competing in the computer market, including Apple, IBM and Microsoft. At the time, Apple owned 20% of the PC market, but the direction of the company went downhill after Steve Jobs was forced out of the company in 1985 over the commercial failure of the Apple Macintosh PC (Entrepreneur, 2012). The company had made enough mistakes that computer retailers had lost all faith in Macintosh (Kroenke, Using MIS 2013, 2014). The problem was only compounded by the fact that Apple hired on a long series of CEOs who failed to manage the company properly (Kroenke, 2014). In 1996, Steve Jobs returned to Apple with the help of Gil Amelio, a company board
Think different in the world of technology and bring greater revenue. This case study focuses on the mass enterprising activities of a world’s leading consumer electronics and software company, i.e. Apple Inc. and how, through its technologically advanced abilities and electronic sharpness, it has propelled and introduced the world to a essentially new era of multimedia innovation. Apple Inc. founded a brand new method in which microchip technology was to be created and used for industrial, institutional and commercial usage. Which is due in enormous part through the great talent of Steve Jobs that this esoteric technology managed to excel most proportions with regards to the open market.