Summary Of Kid Kustomers By Eric Schlosser

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

A website, Journal of Mass Communication, states that, “63% have their own television set.” This is talking about 7-year-olds and how 63% of them have television sets. Children at the age of 7 are being affected by these advertisements. Also, the Journal of Mass Communication says that, “A young child who is as young as three year can’t understand the selling motive of the advertiser it is not until 8 years of age…” This shows at a young age that children are becoming a target for the advertising companies. When these kids watch these ads they want to have whatever they see which makes them want to have a high social

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

Advertisements that target children influence kids to spend to much money on useless products that they may not use. Most advertisements towards children are toys that kids will play with for maybe a week and never pick up again. In the passage it explains that children under the age of twelve spend 28 billion dollars on advertised products. Children also influence their parents to spend

In the article kid kustomer by Eric Schlosser published in “2011” in the United States of America, the author argument shows that advertising companies in 20th century have changed throughout the years. Today companies direct marketing towards children, because children will then be drawn to a product and ask their parents for it, which often times can lead to nagging. It is evident that Schlosser’s purpose is “to change the way you eat and the way you spend money, as well as the way you think. Eric Schlosser graduated from two universities, he graduated from, Princeton University and Oxford University. Schlosser was born in Manhattan, New York; he spent his childhood there and in Los Angeles, California. His parents are Judith (née Gassner)

Schlosser’s article, “Kid Kustomers”, discusses the highly popular topic of children being targeted by vicious advertisers. This topic is remarkably appropriate for today culture due to the abundance of advertisement thrown into every child, man and women’s everyday life. The rapid growth of advertisers and their plans to target children in order boost sales in a company has compelled the writer to cover this topic and discern the truth. Schlosser’s article educates readers in an effective manner due to, exceptional use of rhetorical appeals, the quality of information presented, and the tone and style he uses.

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

Eric Schlosser’s essay, “Kid Kustomers,” concludes and makes several strong points about the marketing on children. He starts his essay with a brief comparison that “twenty-five years ago, only a handful of American companies directed their marketing at children,” whereas today, “children are being targeted by phone companies, oil companies, and automobile companies…” He emphasizes and stresses the importance of having “Kid Kustomers,” because one important marketing strategy is to aim to “increase not just current, but also future, consumption.” Schlosser learns that ad agencies target children because they make up a majority of their sales. Throughout the essay, Schlosser not only gives marketing tips but also discusses the 7 different types

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

Marketing and branding a product is a very practical practice for any business that wants to generate revenue, and ultimately become successful. Corporations have a plethora of methods to attract consumers to their products that they use to appeal to all demographics in order to maximize their profits. However, there is one demographic in particular that draws the majority of the attention from large corporations from its sheer size alone, children. During the course of this essay, information will be drawn from the views of Naomi Klein, Ann DuCille, “The Merchants of Cool” documentary, and Episode 14 Season 5 of The Simpsons “Lisa Vs. Malibu Stacy”, regarding methodologies of marketing that business use to make profits, that actually end up negatively affecting children.

In the poem “I am Just A Kid” ny Rob Kern. The author is showing how someone didn’t care about anything. The author shows how someone lost a family member. The author is able to show the path he traveled to come upon a life-changing moment. Throughout the poem Kern shows that there is a purpose in life, and life isn’t about video games. The author suggest that life is about being compassionate and making memories.

            Today, advertisements is an issue that brainwashes the youth and drains the money from their parent’s pockets. Jonathan Rowe, director of the Tomales Bay Institute, and Gary Ruskin, executive director of Commercial Alert, published an article called, “Corporate Marketing Is Responsible for Childrens’ Materialism” in 2006 through Greenhaven Press. Both writers of the article explain the marketing industry in today’s generation, and influence their readers’ thinking about the horrendous outcomes it has on the youth. Rowe and Ruskin’s thesis states that advertisers are frequently able to avoid parents when promoting their merchandises to the children. In result, corrupt marketers undermines the authority for parents, and conquers the children’s confidentiality. After the launch of televisions and the internet, there has been countless of different types of advertisements. The markets’ advertisements tries to appeal to the youth that include the ages of teens and even younger. Rowe and Ruskin used their article to argue that the government and politicians should be more aware of the marketing these days, and how the marketing industry influence the future. Within their article, there are copious examples and situations that they set out for their readers to better understand their argument and reasons. Rowe and Ruskin effectively employs the rhetorical appeals of logos, ethos, and pathos to establish

Advertising is nothing new, but with advancements in technology advertising has become much more extreme especially for the younger generation. In the article “Internet Food Marketing Strategies Aimed at Children and Adolescents” discusses all the ways in which advertising is ubiquitous among children:

Advertisements are everywhere, and there seems to be no escape from them, whether it is at home or on the street. In recent years, more advertisements have been targeting the youth of society, more specifically children thirteen years and younger. Children are targets for ads because they are the most impressionable, and therefore can and have been exploited for a profit by large corporations for many years. For these following reasons, I believe that the marketing to children is a social problem and actions must implemented in order to protect the future generation. I will discuss how children have begun to change socially due to what is displayed in advertisements as well as how ads could be a leading cause to child

Children and youth ages 3-18 are more susceptible to the increased commercial marketing on TV, billboards, and online. Sellers have targeted kids due to the fact that they believe whatever they see and what they are told. They don't understand the persuasive intent of the content they are watching and its hidden messages. On the other hand, teenagers are more skeptical and aware of what commercials are trying to implement. They are the ideal customer since they spend their own money constantly averaging to about 140 billion dollars each year and children under the age of 12 years old spend 25 billion dollars a year (Story & French 2004). Companies try to