Summary Of Meghan's Anti-Smoking Campaign

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As Meghan considers how to target 18- to 24-year old young women with an anti-smoking campaign, she should consider several things, including where her target audience will get the most exposure to the campaign, what the health risks are of smoking, specifically for women and how the tobacco companies target women in the age. She could also look at why people in that age bracket smoke. Is it because they are in a stressful time in their life? Is it because there is peer pressure? Is it because people older than them smoke and have given them a bad example. I think messages that emphasized how smoking is unattractive and unappealing because that age group often cares about physical appearance and what others think about them. A good spokesperson
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