Summary Of Nestle's The Supermarket : Prime Real Estate

1255 Words6 Pages
Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument Nestle launches into her essay and in the very first…show more content…
She vaguely references research, stating, “This strategy, is based on research proving that, “the rate of exposure is directly related to the sale of merchandise.’” (Nestle,3) which is problematic in itself based solely on the fact that in psychological studies particularly, there isn’t really any “proof,” only support. This is a major hit to her credibility among scientists. She also lacks formal citations, making her already weak support even weaker. She proceeds to provide a list of rules tat govern the set up of supermarkets, once again completely unsupported and without any reference to where she got this list of rules. For all the reader knows, Nestle could have easily come up with these rules based only on her own experiences. Nestle touches on some “equally well researched” (citation) principles including the concept that there are “prime real estate” areas in every store. She then goes into the system of incentives surrounding which products get these prime spaces, including the concept of “slotting fees.” Slotting fees are fees that other companies pay to get their product in the best parts of the store. By bringing up this concept, Nestle brings more companies than just supermarkets into the deception and manipulation of shoppers. It is not until the fourth page of her essay that Nestle mentions why it is so terrible that we are being manipulated by supermarkets. She

More about Summary Of Nestle's The Supermarket : Prime Real Estate

Get Access