Summary Of Nestle's The Supermarket : Prime Real Estate

We have all been to a supermarket or store at some point in our lives. Have we found ourselves placing items in the cart that we did not come to buy, and why is that? Is there a reason the products we need are located in the back of the store? Marion Nestle wrote an article entitled, “The Supermarket: Prime Real Estate.” She teaches in the department of nutrition and food studies at New York University. Nestle writes a column regarding food for the San Francisco Chronicle. Shortly after reading the title, one can determine Nestle opposes supermarkets. “Prime Real Estate,” indicates that large supermarkets are feeding grounds for them against unsuspecting customers. Supermarkets can determine what somebody will buy, based on where the store places certain products. The general argument made by Nestle in her work, “The Supermarket: Prime Real Estate, is that supermarkets are taking advantage of our unconscious mind and we are purchasing products on impulse.

Nestle writes an article that is relevant to almost all of her readers because most people shop at supermarkets. Since almost everyone goes grocery shopping, we’re bound to be exposed to the supermarket’s many marketing schemes. Coming from a family that goes grocery shopping at least three times a week, I feel that this article will allow me to avoid some of the supermarket’s sneaky

She declares that consumerism is a “pernicious problem, an addiction to consumption so out of control that it qualifies as a sickness” (Quindlen Par. 3). She also claims that “now much of the country is made up of people with the acquisition habits of a 7-year-old, desire untethered from need, or the ability to pay” (Quindlen Par. 7). By stating these claims she is criticizing her audiences’ consumer behaviors which can lead readers who are active buyers to feel attacked or offended. When Quindlen states her opinions throughout the essay she takes on a biased tone. She could have went about addressing her views and opinions in a more subtle way while still making her points

Marion Nestle, a teacher at New York University, examines how supermarkets are designed and how the design affects consumers in her essay “The Supermarket: The Prime Estate”. “Nestle teaches in the department of nutrition, food studies, and public health” (496). The essay was published in one of her numerous books, What to Eat: An Aisle-by-Aisle Guide to Savvy Food Choices and Good Eating in 2006. Nestle investigates the strategic method behind the store’s layout in this essay for the average consumer. Nestle portrays the manipulations of supermarkets to sell the most products possible to consumers through the store’s order and design through logos, pathos, and cause and consequence in the development of her essay.

In Hans Taparia and Pamela Koch’s New York Times online article “A Seismic Shift in How People Eat,” posted on November 6, 2015, the current struggle that big food companies are experiencing in relation to increased consumer awareness is discussed. Prompting this article is the overwhelming movement to healthy eating by the general populace and the havoc it is wreaking on corporate companies. Highly popular among health enthusiasts of all ages, the topic of this paper appeals to a wide audience. Although easily missed at first due to the beautiful flow and structure of the paper, the opinions and claims by Taparia and Koch are primarily based in logos where facts and statistics are quoted, and a fair amount of pathos where vivid imagery is utilized to paint a picture of the scenario for the reader. Differing slightly from the normal presentation, the ethos of the paper is not so much enforced through personal titles or anecdotes, but rather through the combination of presenting the ideas and facts clearly and persuasively, all adding to the author’s credibility. When the paper comes to a conclusion, the reader is left with a solid understanding of how big food companies are finally being forced to share their dirty secrets and clean up their act in order to compete with the small scale, organic based companies and the jeopardy they are facing unless they change their ways drastically.

In the article, "The Supermarket: Prime Real Estate," written by Marion Nestle, a food studies teacher at New York University, informs us on how supermarkets manipulate us into buying their products. We as buyers are unaware of the brilliant tactics supermarkets use in order for us to make impulse buys, yet they want to blame it on us. "There are precise reasons why milk is at the back of the store and the center aisles are so long," (Nestle 497) by doing this you are forced to look at all the products, therefore you'll end up buying something you unplanned on buying in the first place. There are reasons why small packages cost more than the larger packages of food, Nestle states, "If you buy more, you are quite likely to eat more" (Nestle

Author one’s Ivy Ken primary focus is how school cafeterias do not provide students with healthy nutritional foods because they do not have the money for it; however, Author two’s Marion Nestle primary focus is that supermarkets are manipulating their consumers by placing their items in a certain way to make it easier to get people to buy them. While many may not address the same ideas, they do share a focus on selling cheap artificial foods in the American culture. The idea that selling cheap artificial foods is important because it is affecting people in a negative way such as obesity. Obesity in people is rising because of the food companies over processed

This can impact the reader by having different emotions and not knowing how to feel about this. Questions can arise to the reader about why Berry is getting deeper into his article and if something bad is really going on in the food industry that he would state something like this, which keeps the reader curious. As the article is approaching and continuing, Berry is coming to the point of stronger evidence that the reader should be focusing on now and understanding what he wants us to know. Logos shows the appeal to logic in the passage by expressing, “The consumer, that is to say, must be kept from discovering that, in the food industry—as in any other industry—the overriding concerns are not quality and health, but volume and price”. This shows evidence to help improve Berry’s argument and increase understanding to the audience the main point of view. He used facts and reasoning to show why we decide to eat certain foods instead of choosing an healthier option that would benefit us conveniently.

Based on my shopping experience I completely agree with Marion Nestle and the facts he presents us with in “The Supermarket: Prime Real Estate”. Walking through the aisles I noticed what he mentioned about the way supermarkets arrange their items so that they can increase their sales. I went to Publix to carry my out my research. For me, it felt like Deja Vu. Just to the right of the entrance was the store’s bakery, and I have to say It smelled delicious (I almost went and bought myself a dessert). I continued browsing through the aisles and I noticed that the best-selling/most popular brands were at eye level, and right next to it (at the right) were the store brands. Something else that caught my attention was that the entrance to the

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

            Today, advertisements is an issue that brainwashes the youth and drains the money from their parent’s pockets. Jonathan Rowe, director of the Tomales Bay Institute, and Gary Ruskin, executive director of Commercial Alert, published an article called, “Corporate Marketing Is Responsible for Childrens’ Materialism” in 2006 through Greenhaven Press. Both writers of the article explain the marketing industry in today’s generation, and influence their readers’ thinking about the horrendous outcomes it has on the youth. Rowe and Ruskin’s thesis states that advertisers are frequently able to avoid parents when promoting their merchandises to the children. In result, corrupt marketers undermines the authority for parents, and conquers the children’s confidentiality. After the launch of televisions and the internet, there has been countless of different types of advertisements. The markets’ advertisements tries to appeal to the youth that include the ages of teens and even younger. Rowe and Ruskin used their article to argue that the government and politicians should be more aware of the marketing these days, and how the marketing industry influence the future. Within their article, there are copious examples and situations that they set out for their readers to better understand their argument and reasons. Rowe and Ruskin effectively employs the rhetorical appeals of logos, ethos, and pathos to establish

In Marion Nestle’s essay, The Supermarket: Prime Real Estate, she claims ” From their (supermarkets’) prospective, it is your problem if what you buy makes you eat more food than you need and more of the wrong kinds of foods in particular” (62). Nestle introduces several tactics that supermarkets use to increase their profits, for example, particular ways of they put the products, surveys or membership cards that they give to customers and even coordination’s with food companies. From my perspective, these tactics are all justifiable, since the supermarkets can operate better and gain profits by applying these strategies. Firms’ higher payoffs may lead to positive outcomes: higher salaries and better welfare programs for their workers, donations to charities or higher national GDP. Because society is a large context, even there might be some worse off situation for some people, but considering the whole, people still become better off.

Ruskin and Schor present the corruption of advertising on our children and in our daily subconscious (and conscious) lives in a compelling argument one can rally behind. It is important to think about the writer’s ideas of “advertising diminishing our sense of general well-being” because it affects each individual in society as well as society as a whole. (Ruskin and Schor, 491). It is affecting the self esteem of young women with unrealistic advertising on body image. It is affecting children who have purchasing power up to billions of dollars. Ruskin and Schor argue that it is even affecting government and state as crony capitalism comes into play. The authors introduce numerous examples in our community and nation of examples of commercialism

My article is about how different food groups and companies such as Humane Society, FDA, and USDA, are fighting about what they put in the food products. The consumers are arguing that the companies are be lying about what they add into the foods. For example, some critics believe that Greek yogurt is not really from Greece. The people say that it might not even be real yogurt. In addition, the food companies are lying about what they place in their food products, if it says whole food, it won’t be so whole. The article states in 1902 that the law was amended to increase the tax on the margarine that looks like butter. In the past, there were only few types of foods, but now there are different lots of more chooses, For example, there are

Nestlé is known to be one of the most hated companies in the world. Due to its several unethical activities (like child labor, mislabelling, price fixing, pollution, its marketing of baby formula in poor countries, etc.) that has received a lot of controversy and criticisms and even a long-standing boycott from consumers. However, if we look further into this company’s history, Nestle was not that evil. The proof is that we can still find out some ethical activities of Nestle recently.