Summary Of Pepperidge Farm's Advertisements

Advertisements are created for the purpose to persuade viewers, whether on television or Youtube, and after I have had the chance to analyze some advertisements, I really thought that the McDonald’s Sweet Chili Sauce commercial was the best one in terms of the impact on the audience. For example, the commercial opens up to a man walking up to a local McDonald's not knowing what to expect ,and walking in the McDonalds to discover many happy, talking customers enjoying the new McDonald’s Sweet Chili Sauce. Also, it was also mentioned the sauce was only available for a limited time, and is also a regular time food the Winter Olympians enjoy. Furthermore, the advertisers used so cleverly hidden advertisement techniques that also added to persuading

Some are fine connoisseurs of wine, or aficionados of cheese, and there are degrees for exploring their intricacies. But a childhood of ice cream has led to my refined palate of Ben and Jerry’s flavors. It began when I hated taking pictures. The only way the grumpy four-year old girl would smile was if she knew she was getting ice cream afterwards; the thought of my favorite treat always convinced me to smile.

Message execution – There is some support for more than one execution technique. Some may point out “personality symbol” because of the characters involved and the association between Coca-Cola and Charlie Brown. However, the technique of personality symbol is one that generally sees a specific character attached to the brand in a more long-term manner. Some may argue for “mood or image.” Certainly, with this being an emotional ad, there is a mood/image that is being conveyed. But the best argument is likely for “slice of life.” This problem/solution format shows everyday “people” confronting a problem that is solved by the brand. In this case, the problem is presented by two characters fighting over the beverage. The solution is

The advertisement is about Dr Pepper. It has a can of Dr Pepper in the foreground slightly to the left of center and a cold glass of iced Dr Pepper next to the can. They are sitting on a rooftop ledge. Out to the right of the can and glass of Dr Pepper, they have their slogan in white bold lettering, “Always One of a Kind.” In the background on the street below is a large blurry crowd, making the can and glass of Dr Pepper the main focus by standing out among the people. This placement of the advertisement illustrates the slogan, “Always One of a Kind.”

Hi. Joshua Diaz. For this assignment, I picked a candy, "Jolly Rancher", advertisement like you. When I see first your advertisement, I thought it is a medicine because of the words, "LIFE SAVER." The candy in this picture is very noticeable and big whereas other advertisements include diverse materials. It does not include any people and objects. Also, it has only two colors, white and dark blue. The white color looks healthy and pure to eat and the dark blue colored background support the candy to be main of the advertisement. The texts below the candy explains the taste of this candy and calories information. Customers can decide whether they buy or not it after reading this texts. However, unfortunately, customers cannot know the real

Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.

The advertisements being rhetorically analyzed are both from the company Geico. The 2017 Geico advertisement from the Southern Living magazine includes the phrase “The choice is yours, and it’s simple.”. Women follow the sterotype of having a like for knowing they have the decision so therefore that makes it the best one. It then has two stacks of chocolate chip cookies, one taller than the other, on a white background. Black and white text and background are used along with a shadow appears over the smaller tower of cookies. In short, it closes with “why not enjoy just one cookie when there’s a whole stack in front of you? “. Provided with a comparison of facts between Geico and an anonymous company, the height of each cookie stack signifies Geico as the superior brand.

Food advertisement can be a reason to the obesity rate rising. A television commercial for York Peppermint Patty is a TV ad, that models food porn. The ad. features a very hot actress, by featuring an attractive young pale woman tearing open a York Peppermint Patty, breaking the patty into pieces - biting into it, and adoring the pleasure of the patty. The commercial production shows many close ups of the actress lustfully taking the first bite, as she slowly opens her mouth and licks her lips/sucks her fingers in satisfaction. A female’s voice coos in the background in a way that sounds dirty and sluty:

It’s the little things that matter. At least that’s what Wrigley gum company wants us to believe. A commercial first launched on Valentine’s day, the sappy, yet charming, Extra Gum commercial “The Story of Sarah and Juan” is a commercial like no other. The commercial begins as a flashback to a high school relationship. From the first day the couple meets, the commercial met the needs of the audience rhetorically by using the three major components of rhetoric--ethos, pathos, and logos. “The Story of Sarah and Juan” effectively gets an emotional reaction out of its audience by using these rhetorical elements to link Extra Gum to a memorable connection. Not just any connection, true love that can withstand anything. A company that magically

This scene was written to represent a Carl’s Jr. Advertisement. The ad

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the

“Dark, earthy, natural, intense.” These four words can be used to describe almost any aspect of Pana Chocolate’s range of raw, organic, handmade chocolate bars. The brand, founded in Melbourne, offers a range of chocolates available in the health food section at supermarkets that appeal to a range of consumers needs, being ethically produced, raw, organic, dairy, soy, egg and refined sugar free, vegan, and made from all natural ingredients (Pana Chocolate, 2017). Priced at $7.95 on their website (http://www.panachocolate.com), they are on the higher-end scale of the standard chocolate market, however the product oozes luxury throughout and lives up to it’s higher price point. This report will focus on the marketing implications of the packaging design choices made by Pana Chocolate in regards to this range of products.

This is a way to attract those people who eat chocolates on the move and also creating an image and recall value in the minds of the consumers so that even if they don't buy at least the name, logo would remain in their minds.

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.