In the article “Small Change: Why the Revolution Will Not Be Tweeted” by Malcolm Gladwell, he argues that the use of social media to start a revolution doesn’t help the cause to be as big or impactful than it could be. He explains the connection between social media with “weak-ties” versus “strong-ties.” In relation with these “ties,” throughout the article Gladwell goes back and forth from discussing the successful approaches of the Civil Rights Movement and their strategies for their cause without the use of social media, to how ineffective other various organizations in the past and present turned to social media to try their cause.
In his article “Small Change: Why the Revolution Will Not Be Tweeted”, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. He makes a clear distinction between traditional activism, which implies sacrifices and physical devotion, and current activism, based on social networks. The writer considers that “social media can’t provide what social change has always required” (Gladwell, paragraph 1).
In Malcolm Gladwell’s article “Small Change: The Revolution will not be Tweeted” There is an example of large-scale change which caused by the social media there was Twitter revolution at Moldova, Iran in 2009. People started to use Twitter as a tool for protest the government and it became a huge change. This could be possible because people could argue with more confident when they stand up against government through the Social Media. The Malcolm Gladwell’s response about this kind of social event was “Social media, the traditional relationship between political authority and popular will has been upended, making I easier for the powerless to collaborate, coordinate, and give voice to their concerns” (Paragraph 7, Gladwell) Also he called
Does social media “shrink the world” by bringing us closer together? In his article Small Change, Malcom Gladwell asserts that social media might be connecting more people, but the bonds it forms allow us to stay comfortably separate and avoid impacting meaningful social reform. Gladwell makes it apparent that he believes social media and revolutions are unsuited for each other. His article, written just two months before the beginning of the Arab Spring, was written in response to what some contemporaries have dubbed, “The Twitter Revolution” in Moldova. This revolution, as well as another in Iran, was heralded as examples of the merits of social media, with some even nominating Twitter for the Nobel Peace Prize due to their belief that Twitter had played a major role in these uprisings. Gladwell writes against a sentiment of righteousness and accomplishment that advocates of social media maintain in an attempt to convince people that the true motivation behind social change is conviction. He raises the point that while it is exceedingly easy for someone to join a cause, such as hitting a ‘like’ button, it is far more effortless for them to quit. This sentiment seems to be fueled mostly by opinion, looking only at how social media did not cause revolutions and avoiding analysis regarding how
In chapter 6, Gladwell mentions the movement of Civil Rights in the 1960’s and the idea that underdogs may act unscrupulously and immorally to achieve their goals since they have nothing to lose and running out of options. Martin Luther King Jr’s and one of his companions named Wayne Walker was facing problems like being outnumbered and the organization they were involved with was losing influence . However, they learned from a march that tricky tactics was the key point.Just like the story of Br’er Rabbit, the rabbit tricked the fox to escape.So they started to bend the rules considered unacceptable by society and use all the resources they had , to achieve the goal.For example, King and Walker were using children that were still in high school as tools to face against the police, and tried to set up a picture of children being attacked by the police and their dogs to
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the
Malcolm Gladwell’s New Yorker essay “Small Change: Why the Revolution Will Not Be Tweeted” argues against the necessity of digital communication and social media as impetus for societal change. In his article, Gladwell references the famous 1960 Woolworths protest, sparked by four black college students who were refused service at a lunch counter. Gladwell uses this event as a framework for his argument that digital communication and social media do not mobilize individuals to act in more than superficial ways to social justice causes. Gladwell equates social
To build his argument, he ties in similar examples from history that involve either social or political activism. Not only does he connect these examples to the “weak ties” that the platforms of social media are built upon, but he also offers insight to his readers, the general public, and social-networking gurus (Gladwell 551). In his essay, “Small Change: Why the Revolution Will Not Be Tweeted”, Gladwell creates a rhetorically effective argument that illustrates why social networking is not an adequate way to conduct social or political activism.
Gladwell supports his argument by mentioning that the civil rights movement was successful because of the strong bond between participants and hierarchical command structure which social media cannot provide. He also points out the incapability of social media by mentioning that only a portion of participants in Moldova
No matter how much potential social media has for political or societal change it is important to criticize its negative aspects. An article written by Andrea Moncada, begins her argument with the question has social media had the same impact on advocacy. Similar to Gladwell’s points of view, Moncada states, “social media can help get the word around, but participants must be united by a core message and traditional methods…” This source of uncertainty is the basis for its support and is understandable.
What determines a movement? Malcolm Gladwell defines what pushes a movement to make a difference. He analyzes the concept of “strong ties” and “weak ties” and how these relationships affect an individual’s willpower and determination to help a cause. Gregory Orr puts these ideas into context in his memoir, “Return to Hayneville”, in which he recounts his experience and involvement in the civil rights movement of the 1960s. Malcolm Gladwell’s “Small Change: Why the Revolution Will Not Be Tweeted”, focuses, in particular, on the civil rights movement concentrates to the lunch counter sit-ins in Greensboro, North Carolina. Gladwell’s ideas and opinions of social and political emancipations are given a real world setting, as
Starting in Chapter 6 Gladwell presents us with the mysterious and seemingly inexplicable series of events that occurred in Harlan, Kentucky in the 19th century to introduce the enormous effect of cultural legacies.
In the reading “Small Change : Why the Revolution Will Not Be Tweeted,” Malcolm Gladwell discusses the act of four brave college students and their act of social activism. The four freshmen from a local all black college sat down at a counter in a diner near Greensboro, North Carolina and were denied service because of their race. The students refused to leave and instead started a protest there at the restaurant. The numbers of people protesting with the four young men increased as the story spreaded across states. The story of the sit in was done without the use of any technology or social network. Gladwell discussed the effectiveness of the sit-in because of the relationship between
Some, including Malcolm Gladwell, a famous Canadian journalist, uphold a negative view that social media is not capable to make real social activisms. In the article, Small Change: Why the Revolution Will Not Be Tweeted, Gladwell states, “the platforms of social media are built around weak ties,” (Gladwell 406) whereas high-risk activisms in the past concern more of the strong ties. In other words, Malcolm believes that closed relationships are critically required for the activisms while social media only provides distant connections among acquaintances. Therefore, weak ties offered by social media, “seldom lead to high-risk activism”