Summary Of Spread Popcorn Not Flu Vaccination

Often pictures can convey a stronger and more appealing message than a speech. With this in mind, the Centers for Disease Control advertising campaign promoted the importance of getting flu shots effectively through their visual media advertisements. Visual media can be evaluated through many factors. For instance, this type of media uses certain techniques to appeal to their audience: association, bandwagon, universal appeal, and flattery. The Centers for Disease Control's flue vaccine advertising campaign uses many appealing persuasive techniques to convey that getting vaccinated is beneficial.

This is done by using the association technique, which involves spreading a message that connects something the target audience feels strongly towards, to the desired idea of the advertisement. Music is something that most individuals enjoy and relate to, and those positive feelings might then be associated with getting a flu shot. After hooking the viewer in with the association technique, the ad then spreads its message by saying, “Even healthy people can get the flu, and it can be serious. … This season protect yourself – and those around you – by getting a flu vaccine,” (Edgenuity). This overall message is informative and successfully promotes the flu vaccine and the use of the association technique is

We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens

One of the posters or advertisement is "Spread music, not the flu" and shows two young adults listening to music all joyful and relaxed. One is showing two little kids eating popcorn and having fun and the slogan is "Spread popcorn, not the flu" once again this is associating and involving others. Another ad shows these two older parents or grandparents and a kid saying "shots aren't just for kids."

The first advertisement in the Centers for Disease Control campaign focuses on parents with young children and why their children need to get vaccinated. This advertisement shows a father hugging his young daughter, and it states "NO FLU IN MY HOUSE.". This is an example of Universal appeal, because it displays a father

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

One particularly effective ad in the campaign involves sharing music instead of the flu. This ad targets young adults, many of whom enjoy listening to music together. When young people see this ad, they think of how easy it is to share music. The ad uses the association strategy to make the audience think that sharing germs is just as easy to do. This ad is effective because it takes a common practice of youths and associates

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

The psychological appeal for the ad is Logos, an appeal to logic or reason, providing evidence facts and or statistics although the facts can be false. In the ad you hear a voice saying “no food lowers cholesterol more” and that is the “number one seeling plant sterol plant spread in Australia.” While hearing the narrator list off facts you see an animation that shows a diagram of how the spread works showing he butter forming a net and blocking off the cholesterol while a large stamp appears in the bottom corner of the screen reading “clinically proven” while the narrator emphasises reading that line so it stands out and sticks in your memory. Now next time when you are in the supermarket purchasing a spread you are attracted to that product

Last year, only twenty-six percent of eighteen to forty-nine year olds got the flu shot (Singh, 2014). With an average of 200,000 people hospitalized annually due to flu-related symptoms, these low vaccination rates are generating serious health risks among young adults all over the country (National Consumers League, 2013). This winter, at Duke University Medical Center in Durham, N.C., the average age of people hospitalized with influenza was 28.5 years old, and of those that ended up in the Intensive Care Unit of the hospital, only two of the twenty-two had received the flu vaccination (Singh, 2014). The primary reason that young adults do not get the influenza vaccination is that they believe that they are invincible and influenza is not a serious illness (Singh, 2014). One in five Americans who do not receive the influenza vaccination claims that influenza is not a serious illness (National Consumers League, 2013). Of the Americans who do not get vaccinated, forty-five percent cited their good health as a rationale for bypassing vaccination (National Consumers League, 2013). This may be partly due to the targeted measures by the Center for Disease Control (CDC) to increase vaccination rates among children and the elderly. In comparison to the twenty-six percent of young adults that were vaccinated, 56.6% of children (ages six months to seventeen years old) and 66.2% of seniors (ages 65 and older) were vaccinated. When targeted measures are used, they work. The problem

Repetition, claims, bandwagon, association and promotions. These are the 5 most popular/effective advertising techniques out there, very effective, for a very good reason. You see, business owners will stop at nothing to make sure you view their products in any way, shape, or form. By any means necessary these guys are not afraid to show you their product. Even if that means belligerently shoving ads in your

In recent years encouragement to get flu shots has become a yearly mantra. Elderly, children six months to two years, health care workers and immune-deficient people are urged in the strongest terms to go to their doctors or clinics and get a flu shot. This group encompasses about 98 million people. In the fall of 2004 this was in the forefront of American and to some extent the Western World media with the shortage of this flu seasons vaccine. Current medical wisdom states that flu shots are safe, effective and prevent mortality. A recent study published by The Journal of the American Medicine Association (JAMA) has brought the current wisdom into question. On February 14, 2005 JAMA

Many elderlies are not being vaccinated against the influenza virus leaving them unprotected from this disease. The current practice is to treat patients for acute or chronic conditions and prevention is being forgotten. Patient charts and immunization records need to be reviewed by all healthcare providers to identify patients that have received or need to receive the influenza vaccine. Patients that have not received the vaccine will be given information about the vaccine and the option to receive it. This approach will help increase knowledge and participation among the elderly population reducing the risk of getting the flu.

Ads have existed for so long for a reason, there’s really not another alternative as effective in trying to introduce someone to a product, movement, or idea. The particular smoking ad from an organization called Health Canada created an Ad that clearly shows the negative effects of smoking cigarettes, not only that, but they also try to give aid to those who are looking to quit their detrimental habit; they carry out this goal of informing and persuading users to quit or abide from starting, by using many elements which include purpose, photo, text, and content. This Ad was great to analyze since it’s easy to define what the media is trying to portray, as well as to it having distinct images making it intriguing to question and inspect.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.