The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.
Asda is a British supermarket chain that retails in food, toys, clothing by George, electrical products etc. They also have a mobile network called Asda mobile. They are currently the second largest chain in the UK. Asda is a profit making company they sell their goods cheaper compared to other companies.
ASDA is a public limited company and the second largest supermarket in the UK. ASDA founded in 1949 under the name of Associated Dairies and Farm Group. Asda offers various types of goods and service such as clothing, grocery, electronics, home furnishings and baby product (ASDA, 2014).
ASDA is a large organisation that operates internationally; therefore they have branches in different areas. Their main targets are families, and they do everything towards making good customer satisfaction. In order to make this possible they communicate with their customers and employees through different methods. ASDA has their strategic decisions to operate and keep the customers informed.
As Asda is a public limited company its shares can be sold to the public by selling its stock. Asda’s purpose is to supply goods of a certain quality to customers and as well earn money to stay in the retailer’s competition which include Tesco, Sainsbury’s and Morrison’s. Asda is a national organisation founded in 1948 by J.W. Hindell however was took over by the retail corporate giant in America, Walmart, after a £6.7 billion takeover in July 1999. Asda’s current owner since 2016 is Sean Clarke. Asda is solely in the tertiary sector as it provides a service/product to its consumers for example vegetables and meat.
The headquarters of ASDA are located in Leeds. Moreover, the headquarters of ASDA would have a Marketing Department, Distribution Department, Human Resource (HR) Department, etc. Although there would be a small version of these Departments (Distribution Department, Human Resource Department) located in every ASDA
Asda is a variety retailer stretched over numerous sectors, which include, entertainment clothing and footwear. It is considered a multi-channel retailer, with a blend of store locations and growing online presence.
ASOS is a UK bases independent online fashion and beauty retailer company that was, launched in 2000 named 'As seen on screen' by Nick Robertson which was then renamed ASOS in 2003. ASOS's H.Q. is Camden Town, at Greater London House. As of 2003,ASOS’s main centre in Barnsley, South Yorkshire where the company has an employed 3,000 staff. ASOS’s Customer Care department, which is based in Hertfordshire.
Sainsbury 's is the second largest cable of supermarkets in the United Kingdom with a share of the UK supermarket area of 16.8%. Originated in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company developed the biggest grocery dealer in 1922, recognized self-service trading in the UK, and taken its peak through the 1980s. In 1995, Tesco passed Sainsbury 's to become the marketplace lead, and Asda developed the second leading in 2003, relegating Sainsbury 's to third place. The holding company, J
Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.
In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns