Summary Of The Influencing Machine

Newspapers and other forms of news are very vital communication methods in the world today. The goal of news is to sell us their ideas by being biased and talking about how their idea is best. News can give us biased information although, the viewer could do further research on the

Augie Fleras and John Lock Kunz further the argument, pointing out that what appears as mainstream and unbiased is, in actuality, socially constructed. Fleras and Kunz point out that news items (i.e. the events or issues that are covered) are chosen by personnel (such as editors) on the basis of personal, institutional, corporate, and commercial priorities. 7 In other words, the news media is market driven. The mainstream news media, therefore, are not merely

The power and consequently the responsibility of media, especially mainstream, is something that shouldn’t be underestimated. It often sets the agenda amongst the general public and is the reference point for the majority of the discussion surrounding it. For many, what they see and read in the media forms the basis of their opinions on most important topics. Despite warnings not to, many believe that everything they read in the media must be true.

Robert J. Samuelson’s factual article, “Picking Sides for the News,” is an essay that describes the different views and opinions on American news by American citizens. Samuelson claims that most Americans see people in the news business as “sloppy, biased, and self-serving.” He states that the news industry is divided by political views; Republican and conservative, and Democratic and liberal. Based on your political standpoint, you may find different news stations more supportive than others. Samuelson shows support to his viewpoint that many news companies “make news rather than just report it.”

“Public opinion is formed and expressed by machinery. The newspapers do an immense amount of thinking for the average man and woman. In fact, they supply them with such a continuous stream of standardized opinion, bourne along upon an equally inexhaustible flood of news and sensation, collected from every part of the world every hour of the day, that there is neither the need nor the leisure for personal reflection. All this is but part of a tremendous educating process. It is an education at once universal and superficial. It produces enormous numbers of standardized citizens, all equipped with regulation opinions, prejudices and sentiments according to their class or party.” – Winston S. Churchill

In the novel 1984, by George Orwell, the media is given immense power, which it uses to deceive the public into thinking their world and their government is perfect. The government uses their power to completely control every word that the media prints. The media is set on such a high pedestal that the citizens’ hang on to every word they print. Today’s dependency on the media is not far off from Orwell’s prediction. The media is also heavily influenced by sources other than facts and truth. The modern news industry, similar to that of the Orwell’s novel, is heavily influenced by political and private sects, which results in biased news and counterfactual information.

The media, interest groups, and political standard is a fascinating marriage in our mechanically exceptional social order. It is better comprehended when differentiated into their singular commitment to our social order to positively feel their effect on our day by day lives. Broad communications is characterized as a method for correspondence that achieves a huge volume of individuals in a short measure of time (broad communications). Interest groups could be better seen as an aggregation that is resolved to forestall or help change open arrangement without the need of being chosen (Twyman & Whitney, 2009). Furthermore, popular conclusion is characterized as the whole of all unique convictions in a given populace. By understanding what these parts of the current political ideal model should speak to we can better see how this marriage has been tainted and the electorate is, no doubt deceived.

Lack of media influence in present-day democracies makes accountability and openness virtually impossible. Nevertheless, the media is a powerful tool that can be used to either support or hinder political transparency. Can we, as Americans, really believe the media? If so, how can we find clarity on what’s true and what’s not? In most cases, the media tends to translate coverage of politics and law into forms of entertainment for the American people (London, 2015). However, the media also acts a powerful informant of the country’s political issues and status. Consequently, this triggers a great dilemma among the American people as to whether or not to believe the media. As a result, it is a major challenge among the citizens to differentiate

In his article “A Farewell to Journalism?: Time for a rethinking,” media critic Robert McChesney focuses on the idea that professional journalism in America has been in a major decline—and if a solution is not agreed upon to save it, our democracy itself will be in peril. More specifically, McChesney attempts to convey the idea that government intervention is imperative in order to salvage professional journalism as a whole and save democracy in America. He argues that government intervention in the form of subsidization and nationalization of the media is required; he writes, “The future of journalism left to the market will likely approach what education would be like if all public subsidies were removed…. It would be a nightmare for any credible democratic or humane society…” (McChesney 619-620). It is apparent that McChesney believes that in order to have a functional democracy, a robust Fourth Estate must also be present. Throughout the article, McChesney defends his claim and warrant through credible research and analysis—yet he falls short at critical points, especially when he assumes transferability between European and American policies, attempts to quantify freedom, and fails to realize the true relationship between the free-press and the government. These discrepancies within the flawed research that he presents render his argument for a national media system unsuccessful.

In Anthony Dimaggio’s chapter Propaganda, Celebrity Gossip, and the Decline of News the author protests against the idea that the press presents objective and balance within their reporting or event that they exist independently or semi-independent of government and are instead propagandistic. Through reliance on celebrity news, corporate media effectively divert attention from critical political media – manufacturing consent and marginalize dissidents through entertainment media. Mass communication media are successful and influential political institutions functioning as propaganda for government and in doing so manufacture consent through relying on economic forces, assumptions, and self-censorship without overt coercion.

The content of the media is the fault of the people’s desire. Media publishers such as the New York Times Company, CBS, and Viacom are businesses raking in billions in revenue by meeting public demand. It is public demand for specific stories which dominate media publication and broadcasting. For example, the development of uber-conservative Breitbart and alt-left Slate developed as a result of conservative and liberal yearnings for biased media outlets. Before Breitbart and Slate, and other partisan news sources, established media either leaned center-right, or center-left but surges of conservatism and liberalism were visible in election returns during the turn of the 21st century. It is a result of this surge of liberalism and conservatism

Do news, entertainment, and advertising media give the people what they want, or tell the people what they want? Can the media be objective, and should they be? How can it be that conservatives are convinced that the media have a left-wing bias while leftist are equally convinced the media have a right-wing bias” (Lazere 304)? These sort of issued have been debated for decades and sometimes have lead to some form of verbal and physical altercation.

“The media are a primary source of those pictures in our heads about the larger world of public affairs, a world that for most citizens is ‘out of reach, out sight, out of mind’ and what we know about the world is largely based on what the media decide to tell us” (McCombs).

Serving the public’s interest has always been an objective for the media. The ethic codes emphasize that journalists serve the public and that that they are dedicated to ‘truth and fairness.’ (Foreman 2010 P.25) This has been adopted by journalism organizations within this nation.

The belief that journalism is in decline has triggered major alarms, because society needs an informational environment that is easily available to all citizens such as newspapers. There is a large body of journalist that suggests that if television has taken over from the press as our main source of news this may limit our capacity to learn about public affairs; newspapers are believed to be far more effective than television at conveying detailed information necessary to understand complex and detailed issues. There is also widespread concern that if journalism fails as a profession it will not be able to reach large sections of the community, particularly younger or less educated readers. This may reinforce a growing gap among citizens between the information that they receive.