Summary Of The Tipping Point By Malcolm Gladwell

622 Words3 Pages
In his groundbreaking novel, The Tipping Point, Malcolm Gladwell investigates the primary factors that influence which trends, products, and ideas will become viral and which will ultimately fail. Through careful analysis of case studies throughout history ranging from the surprising success of Hush Puppies to the sudden decline of crime in 1990s New York, Gladwell pushes a convincing theory that there are just three variables that govern whether or not a trend will take off. Gladwell calls these three critical variables the law of the few, the stickiness factor, and the power of context. Should a trend satisfy the requirements outlined by Gladwell, he asserts that it will be able to reach a tipping point in which it will inevitably spread across a given population. Gladwell’s…show more content…
Gladwell also did a phenomenal job of presenting his theory in laymen terms and backing it up with sound theories and extensive evidence. However, I felt that the final part of his theory, the power of context, was based on some arguably faulty evidence. His primary source of evidence was the sudden crime drop in New York City in the 1990s. He argued that this was due to New York police cleaning up small parts of the city such as broken windows and graffiti, which he maintained convinced impressionable young men to commit more heinous crimes. Although I feel this argument has some basis in psychological research, I believe it’s also important to note that the mysterious drop in crime was a nationwide phenomenon. Thus, I don’t believe it can be primarily attributed to city maintenance as Gladwell argues. Moreover, Gladwell consistently provided examples of trends that became successful and demonstrated that they all contained his critical variables, but I think he could have offered more examples of failed trends that only had a subset of his critical variables as further evidence for

More about Summary Of The Tipping Point By Malcolm Gladwell

Get Access