Summary Of ' The Watercooler Effect '

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DiFonzo’s book “The Watercooler Effect,” argues that the purpose of rumors derives from societies deeply rooted motivation to make sense of the world. In addition to that according to psychologist Susan T. Fiske humans are fundamentally social beings. The two of these paired results in what DiFonzo called “Shared sense making,” humanity 's way of understanding the world together. Rumors play a significant role in society, impacting what one believes or how one individual interacts with another. However a great deal of the time rumors cause mistrust, suspicion, and conflict often resulting in a negative impact on society. In the excerpts provided from DiFonzo’s book “The Watercooler Effect” provides the reader with the overarching idea that it is apart of human nature to be involved with rumors. The book asserts that even though rumors can help make sense of an uncertain world, it also can cause majors issues. According to Difonzo it can increase distrust between members of different political parties, or groups. Ruin one 's reputation and close off any opportunity for open mindedness. The writer also goes into why does one choose to believe some rumors and cast away others, also tying in the idea of how important it is to check the facts. DiFonzo ends his book by restating that a lot of these ideas are produced by uncertainty in experience. He explains that the reason for the lack of known fact is society 's failure to search for it, but goes on to say even with the

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