Summary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne

Advertisers have countless subtle ways of presenting advertisements to sell products, but a lot of these advertisements may go way beyond the selling of products. Advertisements with regard to violent sexual scenes against women may actually be sending subliminal messages that violence is okay. Looking at these advertisements, it is not hard to see that there is a deeper meaning behind them than to just sell a product. With Sexual and violent Advertisements we may even be able to make the statement that rape, sexual assault and violence is alive and thriving in our society. Americans along with Europeans are being desensitized by the vast amount of violent advertisements. Advertisements that convey startling portrayals of women being

In the article “’Two Ways a Woman Can Get Hurt’: Advertising and Violence.” by Jean Kilbourne, she uses strong examples of the ways women are demoralized objectified by advertisements in today’s society. The strongest of all examples that Kilbourne used is “If your date won`t listen to reason try a Velvet Hammer” (Kilbourne 462). The reason I believe this is the strongest example in the article is because she uses to portray the negative effects of advertising against women as a whole is because the ad was understandable to me a college student the example was an allusion to roofieing girls which I as a college student picked up on. This advertisement discreetly promotes the message that the opinion of woman and their decisions don’t matter. In addition, another example is “If your date won’t listen to reason” this part of the quote is the part basically says a man’s reasoning is more logical then a woman’s reasoning. With the being said the quote itself is thought provoking but Kilbourne then uses data and statistics that make the example advertisement that much more inappropriate. Kilbourne then states that “one-third and three-quarters of all cases of sexual assault involve alcohol consumption by the perpetrator, the victim, or both.” (Kilbourne

This article “Two Ways a Woman Can Get Hurt” explains how articles are making women sex symbols in advertisement. It goes into depth also how by doing this can cause men to sexaully harrass or assault women. The author Jean Kilbourne says this because if you show women as object and have all of these images of women being overpowered by men and it's acceptable in society, then boys will learn that this is an acceptable way to treat women this way. In the article there are pictures of women in ads, and then explains why women are sex symbols. She also talks about how kids can be used in these ads in the same way women can be. There was an ad done by Calvin Klein that had kids on it, and was bad enough that the ads were pulled.

Living in a culture with increasing violence against women, the objectification of a woman through advertisements does not help the females’ strive of obtaining equality in a male dominated world. Advertisers sell their products in a particular way by objectifying women. These kind of advertisements not only appeals to the male consumer, but it also appeals to the female consumer making her believe that the ideal women looks, acts, and thinks in the ways a man would want her to. The advertisements presented not only present an unattainable image of how society is supposed to look like, it also leaves messages in your subconscious for the objectification and silencing of women, and violence that men must present to be considered the “alpha”. Jean Kilbourne is the speaker in the 1979 documentary called “Killing Us Softly: Advertising's Image of Women” states that “we are exposed to hundreds and thousands of advertisements on a daily basis” and if the majority of these advertisements somehow objectify women then we, as a society, become “numb” to the actual problem and thinks nothing of these womanizing images. Behaviors are learned actions and even through advertisements, the mind is connecting what it sees and associating it as a

“Two Ways a Woman Can Get Hurt”, an article by Jean Kilbourne bitterly rags on sex in advertisement. It goes into detail to describe how companies have become increasingly more likely to sell sex in advertisements for products that, in reality, are entirely unrelated. Kilbourne focuses primarily on how this is harmful to society- especially women and children and how they are viewed by men, though men may also be targeted if not nearly as frequently. In a similar article called “Taking a Bite Out of Twilight”, Carmen D. Siering shares her disapproval of the popular novel adored by so many: Twilight. Represented by the iconic red apple held in a women’s palm with a sinister black backdrop, Twilight is a modern fairytale where the prince belongs to a monstrous society of blood-sucking models, and the princess is your average, plain-Jane highschool girl with a knack for getting into trouble. Siering’s opinion is most basically this: Bella is objectified and downgraded in the Twilight series; a character created solely to compliment the plot propelled by male characters. Where the majority of the population sees an aching, beautiful and dangerous romance, Siering sees a controlling relationship and a dull female lead. Kilbourne’s article brings to light how Siering’s article, directed at Stephenie Meyer’s readers, is so accurate with the the recommendation that everyone become more aware of the messages they are absorbing from media as it snakes its way into society’s

Jean Kilbourne opens her discussion by explaining that she has been studying how women are perceived in ads for a time span of over forty years. Her personal interest in the subject came when she began modeling since during the 1960s, because options were very limited when it came to work. She claims that her experience in modeling was soul-destroying and sexual harassment and degrading came along with it. She says now, ads are much more advanced, explaining that a six month old baby can be seen representing a logo for a company. The main problem that she’s seen, however, is that the pressure for women to be young, thin, and beautiful is at an all time high. Kilbourne explains that the images in ads are not realistic goals for women to set for themselves, claiming that a cause for this unrealistic standard is photoshop. She says that boys also have high standards set in ads, but if the boys aren’t like the ads, there aren’t consequences like there would be to girls. For girls, we are sexually harassed and seen as sexual objects that boys are introduced to in very young ages now. She says sex has always been used in ads, but that it’s more graphic and pornographic today. A problem with this, she

When watching Jean Kilbourne’s documentary titled, Killing Us Softly I learned a lot of hidden secrets about advertising and what it does to women. Kilbourne touches on many topics like, women's role in society, how they are used in ads, and how it affects women. She starts of her talk by

Women in advertisements have always been portrayed negatively due to degrading stereotypes, making them feel self-conscious and stopping them from doing things from fear of judgement. “Fear of judgement is stopping many of us from taking part in exercise. But as thousands of women up and down the country are proving, it really doesn’t have to” (This girl can, 2015). Advertisers are conscious that stereotypes are not an exact representation of women, but ads with sexy women sell, therefore they have no reason to change them. Advertisers love to use gender representation as according to Barthel (1988), they restructure adverts exploiting gender identity to attract people’s attention and

Jean Kilbourne is an activist and cultural theorist has been studying the images of women in advertisement for the past 40 years. In her lecture during the TEDx conference she discussed the ways how advertisement industry portrays women in the humiliating way. Vivid illustrations of advertising campaigns from different parts of the world and different decades help Jean Kilbourne to be more specific in her conclusions and more people can relate to them. This video can work as a helpful tool to prove that women are being constantly humiliated on media. Objectification of their bodies and selling products with the image of women who only take care of their families and homes creates negative images of modern women. Also it is important to conclude

Humans are undeniably trained and wired to judge others based on race, gender, and appearance. Unfortunately, women are stuck in all categories of judgments. Jean Kilbourne, an award-winning producer on documentaries about images of women in ads, explains that when media and advertisements exploit femininity for personal gain, women are at risk for much harm because it promotes objectification, which eventually will led to violence. An African American feminist, Joan Morgan, expresses her further disturbance about the constant sexism in rap lyrics that endorses violence and anger towards women. “’Two Ways a Woman Can Get Hurt’: Advertising and Violence,” by Jean Kilbourne and “From Fly-Girls to Bitches and Hos,” by Joan Morgan reveals

A scantily dressed woman is like a box of muffins on the cafeteria table; difficult to stop thinking about them. Are women mere sex objects and a tool in the hands of advertisers, or is this a gross misrepresentation in the pursuit of profit? In this drive for product success, advertising agencies' motives are not obscure; their motive is, in essence, to successfully market and sell a product by whatever means necessary. As a result, corporations justify selling and marketing a product based purely on the physical appearance and attributes of a person. As a result, women are portrayed in advertisements and the media as sex objects, especially as it relates to advertising name brand products. Unfortunately, the use of sex and violence in advertising

The mainstream media constructs and normalizes traditional codes of gender inequality through the sexualization of women’s bodies. In an effort to sell products, advertisements reproduce dominant discourses of women’s appearances and gender inequality by displaying naked women and clothed men. This is showcased within the ad I have chosen for analysis within this paper.

For as long as advertising and mass media have been around, so has their incorporation of sexuality and ideologies. Day after day we are plastered by articles, images, and audible forms of advertising. I would estimate that the average person encounters between fifteen hundred and three thousand forms of advertising each and every day. Of those fifteen hundred to three thousand, it would be safe to say that more than two thirds of them portray sexuality and socially constructed ideals. Men, women, and children are on a daily basis targets of advertisements. As Susan Bordo hypothesizes in her essay "Hungry as Ideology," gender roles are the foundation for what the advertising agencies use to promote and push sales (139). They use the

Is advertising manipulative; can it be controlling, or is it fueling the demand of the American economy? The exhaustive battle of what advertising is and what it’s not is never-ending and both ends of the spectrum can only battle with statistics, words, and opinions on the fact of the matter. Many arguments have arisen since the establishment of the advertising industry and everyone sheds their own light on the subject. In “Beauty and the Beast of Advertising,” Jean Kilbourne argues that the advertising industry portrayal of women is narrow-minded and produces emotional and psychological problems within women in regards with their roles in society, their physical appearance, and

Throughout the media and advertising, they fetishize women as an object rather than a person. In the first essay, Kilbourne points out an epidemic that still occurs today when Kilbourne states, “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products [...] meet our emotional needs” (489). This quote unfolds the truth on how advertising and media portray women as sex symbols. Both the media and advertising have women portrayed in a sexual way, which affect the image of women drastically. In advertising specifically, Solnit points out a problem that occurs in the gaming community quite often when Solnit states, “Women in the online gaming community have been harassed,