Summary: See Below For The Climate Of ASOS

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

In this report we will focus on Singapore’s Uniqlo companies by providing a PESTEL analysis and review of the Porter’s Five Forces analysis to gauge the company’s competitive environment. Lastly,

If the customers do their shopping online from this they can save the travel cost and less time; if customers go to the shop, they have to look around for the product they want to buy but online it’s just one click of a button. If they look at the ASOS website it's very straightforward and eye catching for the customer who doesn't know who to use a computer would easily be able to use the website for their shopping. If still the customer can't find the things they are looking for they can find that by writing in the search engine:

To keep up with trends and technology Tesco’s change the design of their website a couple of times a year, this is to ensure that the website always stays easy for customers to use because technology is changing constantly Tesco’s need to keep up. They have made a mobile phone website so customers are able to buy products online using their mobile where ever they are.

Asos’ has widely selection of products that are considered to be consumer products, classified as shopping products, due to their higher prices, selective distribution, less frequent purchases and more shopping effort. Their core product is the purchase of esteem as well as respect and recognition , in forms of clothing in a wide variety in an online hub, right at your fingertips. This makes them gain brand equity in form of differentiation, as Asos has the largest product assortment of different brands online . Asos also does a great job by gaining brand equity by offering relevant services in their augmented product and service mix in form of free

This report gives a detailed insight into Asos as a brand and a company it highlights how it maintains its aggressive growth strategy and continues to outperform its competitors. Additionally it tells the story of Asos from its inception in 2000 to the present day and gives a glimpse of where it could go in the future.

In order to excel to become one of the world’s leading online retailers, ASOS have had to overcome a number of challenges. The most substantial challenge, which greatly impacted ASOS financially, was in the form of a warehouse fire in 2006. The warehouse fire caused 45% of stock with an overall profit of 3.8million to be lost; this incident saw a great downfall for the company. Unfortunately, the incident fell during December, which resulted in the loss of thousands of Christmas presents that had also been paid for by customers worldwide. Not only was this a financial issue this also hindered ASOS reputation and brand image due to the lack of trust and decreased loyalty from their customers. In the wake of the 9/11 and the collapse of the dot-com boom craze, ASOS shares were falling towards one of the worst market collapses for a generation. An instant decrease in share prices similarly caused a challenge for the business. ASOS also faced challenges with the lack of support from high-end, designer brands. To build the companies reputation, attracting larger

In today's businesses e-commerce is becomingly more effective in the modern world. Two major companies stand out, one solely relying on online business and the other both store and online services. Most individuals are familiar with these companies, Amazon and Nike. Both of these companies carry strong points in their own right, and as demand for their products grows, so does opportunity. Amazon was once very plain and unattractive but was still the primary bookseller for consumers on the Web, and

On behalf of “Ure, Avin, Alaff” marketing consultants that specialise in strategy and market development my task is to research and analyse the development opportunities for ASOS.com (AS Seen On Screen) in this report. (Theory & practice Module Guide, p 22)

As online retailers are increasingly emerging offering more convenient of click-and- collect and home-delivery services, the physical retailers on the high street are in danger of becoming irrelevant in the changing marketplace. Heavy discounting days, such as Black Friday and Cyber Monday, are squeezing the profit margins of retailers and

Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

The company’s vision is to be the online fashion destination for inspired young adults to discovery lasted fashion. Their mission was to offer the best online shopping experience. ASOS target consumers who are fashion conscious, as they provide 80,000 brands and own brands products for both women and menswear between the ages 16-34 old.

Furthermore, they offer to the customer the experience to buy in a physical store, compared with Amazon that is one of the strongest competitor, there’s no doubt that the internet, and the mobile web in particular, have changed the way people shop, but there is strong evidence that consumers continue to value the experience of

2. Failed advertising campaigns weren 't the only problem 's, they also had internal problems. Management lacked focus and direction and has struggled with marketing mix decisions.