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Summary: Why College Athletes Should Be Paid

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With debate on whether or not to compensate the college athletes in monetary terms due to the students’ sports talents help their various colleges to receive awards both rewards and cash money, it is important to look at criticisms of the National Collegiate Athletic Association with regards to the association’s advertisement deals of approximately more than a billion shillings profits yet no athlete is being compensated for his or her hard work. That according to Zimbalist (2013) is because the critiques are using the very developments to argue in favour of the payment of the student athletes since the opportunity for education and exposure to earn a professional contract is enough compensation since the cost of paying the student athletes would be too high. However, on their part, those in opposition of the payments argue that the issue at hand is not paying the athletes but rather the understanding of the functioning of the labour markets for student players, the impact of the new system on the college culture, the general …show more content…

A keener analysis of this case would reveal the likelihood of the existence of the NCAA being towed apart (D'Alessandro, 2013). In his suit, O'Bannon reveals the fact that in 2009 the NCAA expected to reap huge profits in by using his UCLA likeness on a college basketball video game yet the real talents generating the profits both on the field and on the court and in licensed products him includes are in no way going to be compensated (D'Alessandro, 2013). Not only this for there are many sources of the negative criticism of the Association such as the lucrative advertisement deals signed by the NCAA case in point the deal with ESPN of approximately 450 million dollar for the televising rights to broadcast the playoffs of the college football and the major

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