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Summary: Why Financial Advisors Must Adapt Inbound Marketing

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Why Financial Advisors Must Adapt Inbound Marketing

It's sure difficult to prospect under a challenging economy, but still there are folks out there who want to buy a home or get a loan. However, they would like to check things out by themselves so they can make the right purchase decision. As a financial advisor, how can you support their buyer decision process?

Support prospects through inbound marketing

Provide prospects useful information about your product or business, of course. This is the essence of inbound marketing: Promoting a company and attracting customers through content in the form of blog articles, infographics, e-newsletters, ebooks, whitepapers, videos, etc., and through techniques like search engine optimization (SEO), pay-per-click (PPC), email marketing, and social media marketing.

Why inbound marketing? With
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Even if you pay a premium fee for the use of certain inbound marketing tools, there's still a significant different in costs as a blog post, video, or infographic don't change in cost, no matter how many leads they bring in.
You can measure your campaign's performance – Unlike with traditional marketing, you can track your metrics real-time and even control overhead costs. You can identify which content or topics bring in the most visits (and leads) and update and re-share content multiple times without recurring additional costss.
Inbound marketing delivers high quality, sales-ready leads – According to stats from Hubspot, inbound leads have an average 14.6 % close rate as compared to 1.7% of outbound leads. With inbound marketing, you get the most out of every dollar and cent you spend.

Prospecting has become an uphill battle for most financial advisors, but by practicing a customer-centric, information-based approach in marketing, they can make themselves relevant in their prospects' buyer
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