Summary and Evaluation: Continental Airlines Flies High with Real-Time Business Intelligence

| The discussion refers often to the topic and with adequate evidence from the literature. There is appraisal of the literature(19-21)

This paper will give a historical overview of the company, discuss the ingredients to the company success, offer some financial strengths and present a final conclusion. Section I: Southwest's History Twenty-seven years ago, Rollin King, a San Antonio entrepreneur who owned a small commuter air service, and Kelleher, who was a lawyer at the time, got together and decided to start a different kind of airline. They began with one simple notion. If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make certain they have a good time doing it, people will fly your airline. And you know what? They were right. Within those 27 years, Southwest Airlines became the fifth largest major airline in America. Today, they have flown over 50 million passengers a year to 54 cities all over the southwest and beyond. They do it over 2,300 times a day with over 267 of the newest jets in the nation and fly only one type aircraft; the B-737. The average age of their fleet is only 8.4 years and they own over sixty percent of them. In May 1988, they were the first airline to win the coveted U.S. Department of Transportation Triple Crown for a month - Best On-time Record, Best Baggage Handling, and Fewest Customer Complaints. Since then, they've won it

The background and significance of this study are properly presented in the introduction. The research question is presented at the end of the

In this assignment I was assigned the task of comparing 2 different airlines, one being a full service carrier and the other being a lost cost carrier, from United States of America, namely the Delta Airlines and South West Airlines. The points of comparison were market strategies, financial benefits, load factors, contrasting yield, revenues and passenger/cargo loads. The analysis was done on the business model and a long term strategy. Through this it would be known that which airline is performing better than the other. The disruption of air travel through various incidents like the terrorist attacks and global downturn, which can be considered as economic, political and social conditions, effect airlines adversely.

In the Article outline the major sections are shown and in this research paper the sections are Introduction, Materials and Methods, Results, Discussion. All research

Introduction: Continental Airlines was once successfully revolution by using Business Intelligence and save it from bankrupt. Below are some items discuss how Continental Airlines implement strategies related with Business Intelligence.

They have one of the most successful global distribution systems in the industry, which has placed the company a high competitive advantage. This system is now used by travel agents around the world and have available information from various airlines, hotels, cruise lines and car rentals. The airline industry has changed over the years due to computerized reservations systems which have made travel planning easier, created new companies but have also placed some jobs in jeopardy. All of these challenges and changes will continue to contribute to the future of the air travel industry.

Since the enormous breakthrough of aviation, early in the 20th century, commercial airlines have been playing the most part of our sky. One of the oldest, successful, and known airlines is the American Airlines. Today, this airline carries more fleet than any other airline in the entire world, which makes it solidly one of the biggest names in the aviation industry.

Established in 1967, Southwest Airlines Co. is a major United States Airlines. The company boasts being both the nation 's largest carrier in terms of “originating domestic passengers boarded” (para 2), but also as the title of largest global low cost airline carrier (Southwest Investor Relations, 2015). Not only does Southwest Airlines host flights to 95 various locations within the United States, the company also ensures safe travels to six additional countries outside of the United States (Southwest Investor Relations, 2015). With more than 3,600 flight departures daily, Southwest Airlines serves in excess of 100 million customers annually (Southwest Investor Relations, 2015).

Competitors in the air travel business have to overcome several hurdles to maintain a market share and even more to increase it. Southwest Airlines has become a leader, with regards to ticketed seats, with the simple strategy: low-cost and no-frills combined with a crew that is well groomed in customer satisfaction. Southwest’s business strategy focuses on their record turnaround times at the gate, customer satisfaction, and employee satisfaction. Along with this focus, their frugal spending habits have built a highly profitable airline.

1. What are each authors ' findings and explain what the findings mean. Also, what are some reasons for the variation in results? Be specific. The articles discuss this answer at length. This answer should be no less than 400 words.

The airline industry is facing one of its most challenging environments in history. A global economic recession coupled with the terrorist attacks of September 11, 2001 have led to a decrease in passenger traffic, reduction in revenue

This chapter presents the Introduction, Background of the study, Statement of the problem, Objective of the study, Hypothesis of the study, Scope and Delimitation, Significance of the study, and the Definition of terms.

BACKGROUND OF THE STUDY: •  It is in this section that you will orient the reader to the problem you seek to solve. •  What is the aim of your study.

This will provide the reason behind the research motivating factors, basis for understanding of the problem of the study. It discusses circumstances and issues that led to the choice of the topic and as well provides background information on the development of the problem.