Summary and Evaluation: Continental Airlines Flies High with Real-Time Business Intelligence

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SUMMARY Continental Airlines is now known as one of the best contrived airlines in the world. Their effective strategic and tactical decision-making analytics are on the cutting edge of the airline industry. With a long history going back, in American Southwest, a single-engine Lockheed aircraft was founded in 1934 and its headquarters is located in Houston, Texas. This airline boosted its fly by serving overly 50 million passengers into five continents and 227 destinations. And 10 years ago, the company crashed that led the, filed for bankruptcy protection twice and nearly destroyed the brand. Throughout all of this Continental has managed to survive in a very competitive industry in an ever changing world. Continental Airlines…show more content…
Real-time BI doesn't deliver value unless downstream decision-making and business processes are changed, data worth decreases rapidly because a change in downstream decision-making and business processes occur. EVALUATION Title The title contain keywords that describe the study and accurately describe and reflect the key elements of the article in a concise manner. Abstract The abstract summarize the state of the purpose, research problem and rational of the study. The hypothesis and research questions are clearly stated which are related to the research problem though they aren't stated directly. Method The methodology isn't stated in the abstract. Results The result section is well written and connected to the research questions and/or hypotheses. Discussion The studies limitations are not highlighted in the discussion and conclusion section. This is more of explanation and discussing in a positive way. References Some of reference listed are current but most of them are old articles. The recent references are sufficient to reflect the breadth and depth of existing study

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