Summary of Balanced Scorecard

The first chapter introduced the reader to the art of rhetoric. He describes how rhetoric works through real life examples. He demonstrates ways that rhetoric persuades us like, argument from strength, and seduction. He tells the reader that the sole purpose of arguing is to persuade the audience. He showed that the chief purpose of arguing is to also achieve consensus, a shared faith in a choice.

Balanced scorecard is a methodological tool that businesses use to get a measure by which someone can determine whether the set goals have been met or exceeded. It adds non-financial metrics to traditional financial metrics to give a well-rounded view of the performance in an organization. Balanced scorecards also help organizations to predict their success in meeting their overall strategic goals.

Jay Heinrich wrote this book to enlighten the reader on the forgotten art of rhetoric. In reading this book, one will better their arguing skills and their manipulation of their audience. By introducing readers to rhetoric they can better their ability to use logic, persuasion, and emotion while developing an argument. This will ultimately better their communication skills in their personal lives, workplaces, and in day to day events.

A rhetorical analysis assignment is to see how an author tries to present his work to a certain group of people. There is present certain meaning in all the texts and it is up to the author to communicate it in the required way. The purpose of this assignment was to review the article and see how the author made use of different strategies. It appears that a major aim that the author had was trying to convince the readers about revenue based financing. The author made use of several strategies as they will be discussed further down. There are many examples of rhetorical writing strategies that an author can use to make the writing all the more powerful. There is a very crucial reason why writers actually go for this sort of writing. The simplest answer would be to have their writing be more powerful and effective on the reader. The document that will be analyzed today is an n article written by Verne Kopytoff. The title of writing basically talks about how revenue-based financing is a good solution for business. The title itself sheds positive light on the article and states that the better the business does, the faster you will pay. The author of the article is Verne Kopytoff who is a technology journalist. He is alum of the San Francisco Chronicle and the New York Times. The article was written on February 05 2013.

A balanced scorecard is a method company’s use to measure their performance. It includes objectives, strategies, and tactics. This paper will contain two strategic objectives for each of the four balanced scorecard areas (shareholder value or financial perspective, customer value perspective, process or internal perspective, and learning and growth perspective) for H & R Block. It will also have two strategies for every objective, one tactic for each strategy, and two methods to monitor and control the overall strategic plan for H&R Block.

“The balanced scorecard should translate a business unit’s mission and strategy into tangible objectives and measures. The measures represent a balance between external measures for shareholders and customers and internal measures of critical business processes, innovation and learning and growth. The measures are balance between outcome measures, the results of past efforts, and the measures that drive future performance. And the scorecard is balanced between objective, easily quantified outcome measures and subjective, somewhat judgmental, performance…”

One of the first points in this advertisement relating to rhetoric is the set of values on which the argument rests, subtly telling the audience about the strength and durability and how it is inherently good and can be trusted to the full extent. Throughout the whole argument, the audience is led to believe these claims because the author uses evidence in the form of facts, especially in this statement, "And if you look beyond its gracefully

Henri (2010) identified there was a lack of information present in management accounting literature related to how change in an organization drive change in performance measurement systems. Henri sought to explore

In brief, the rhetorical analysis has applied for the purpose to analyze this article, to understand the deeply meaning which the authors want to deliver to readers. The authors know how to use both rhetorical strategies and appeals in a clever way, for they have interacted and supported each other very well in this article.

The balanced scorecard is a strategic planning and management system that was developed by Dr. Robert S. Kaplan and Dr. David P. Norton in the early 1990's. Their goal was to provide organizations with a clear understanding of what to measure in order to improve performance and results (Balanced Scorecard Institute 2014). The balanced scorecard is a framework that allows an organization to measure performance and compare it to the organization’s strategic objectives and goals (Kinney and Raiborn 2013, 10).

The Balanced Scorecard Institute reports that in the 1950’s General Electric was the first to use the Balanced Scorecard approach, but it was not until the 1990’s when Dr. Robert Kaplan a Harvard Business School professor and Dr. David Norton officially titled it the Balanced Scorecard. Once used as only a measurement tool for organizations, it is now a complete strategic planning and management system (Balanced Scorecard Institute, n.d.). Originally, businesses looked at the financial reports to distinguish whether it was a quality company or not. Kaplan and Norton however believed the financial reports only showed past history and an organization must also track how it is performing currently and look at ways to constantly improve future performance. Kaplan and Norton established there are four business segments or perspectives to measure and make improvements on. The four segments

Balanced Scorecard is a general methodology that is being used to improve performance within strategic

A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision, mission and the SWOTT Analysis. A balanced scorecard is, “A set of measures that are directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth” (Pearce & Robinson, 2013, p. 194). This company will relate the in-building turbines values, mission, vision and SWOTT Analysis with the four perspectives of the scorecard (financial performance, customer knowledge, internal business process, and learning and

A Balanced Scorecard can be defined as a “performance management tool which began as a concept for measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy” (Wikipedia 2009, ¶ 1). Scents & Things will need to develop a balanced scorecard that will assist in meeting and help define the company’s values, mission, vision, and SWOT analysis. The balance scorecard is made up of four perspectives; financial, customer, learning and growing, and internal process. This paper will define each of the four perspectives objectives, performance measures, targets, and initiatives. The paper will also show how the perspectives relate

Management accounting researchers (Otley, 1999; Norreklit, 2000) have criticized depending exclusively on financial measures. As referred by Cumby and Conrod (2001), sustainable shareholder value and competitiveness advantages are actually driven by non-financial factors such as employee satisfaction, customer loyalty, internal processes and innovation. As a result, companies started to include non-financial measurements within their PAMs to gain better knowledge about the overall company situation (Ittner and Larcker, 2001; Speckbacher et al, 2003).