Summer Internship Project

11120 WordsFeb 15, 201145 Pages
A PROJECT REPORT On “ANALYSIS OF ONLINE PRODUCTS OF RELIGARE AND STUDY OF FACTORS AFFECTING BUYING BEHAVIOR OF THESE PRODUCTS” Submitted in the partial fulfillment of “POST GRADUATE DIPLOMA IN MANAGEMENT” From INSTITUTE OF MANAGEMENT STUDIES GHAZIABAD [pic] Date of submission- 22/07/10 COMPANY GUIDE FACULTY GUIDE Mr. Pankaj Bhatnagar Prof. Tapan Kumar Nayak Sales Manager IMS-GHAZIABAD…show more content…
Hence to know about the preferences on which customers buy these products I have done this study to clear which are the most important factors.From this I found people concentrate much on the brokerages and other charges they pay rather than other factors.Hence the companies having least brokerage and other charges have maximum share in terms of Demat accounts in this market.Other factors are also playing important role in buying of these products as after sale services,portfolio management etc.Hence companies are trying hard to give more value to customers than their competitors to make and retain more customers. ACKNOWLEDGEMENT We are highly grateful to our project mentor Mr.Pankaj Bhatnagar(Branch Manager, Religare Securities) for his continuous support, supervision motivation and guidance through out the tenure of my project. .I would also like to thank Mr. Nitin Dogra (Relationship Manager, Religare Securities) and for his continuous support to understand the working of the stock market and the online products of the company. I am deeply thankful to them to help me to complete the project in spite of their hectic schedule who truly remained driving spirit in my project and their experience gave me the light in handling research project and helped me in clarifying the concepts, requiring knowledge and perception,
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