Summury of: Building Your Company`S Vision by James C. Collins and Jerry I. Porras

While a business would either undergo a quick or gradual, constant adaptation to its changing and competitive environment, there are certain core ideas that would stay the same and provide guidance in the process of strategic decision making (www.capsim.com.). These unchanging ideals are known as the business vision. The business vision statement comprised of three main components; core values, core purpose and visionary goals (www.quickmba.com). Core values are those that would remain unchanged regardless of time, current industry environment and any management trends. Core values are the building blocks of a company and are consisted of those values which strongly hold by the company. Core purpose is the reason that

Collins and Porras (1996) states that when organizations provide a vision for its management and employees as a whole, its vision should provide guidance about what core to preserve and what progress to be made in the future (p. 78). Nonetheless, when understanding the purpose of organizations providing a vision, I found that it is important to acknowledge that a vision consists of the major components of Core ideology and Envisioned future. First, Collins and Porras (1996) states that the major component of Core ideology helps organizations defined its vision by organizations acknowledging what they stand for and why they exists in society overall. Second, Collins and Porras (1996) states that the major component of Envisioned future entails what organizations aspire to become, achieve, and create (p. 78). Furthermore, the Envisioned future of organizations also aspire them to acknowledge the significant change and understand the progress

I have learned a lot after identifying my top 7 core values now I will compare them on a personal level, local level, and a global level. The first core value I identified was economic security, and I can compare this on all three levels. On a personal level, I contribute on a daily basis by working at The Home Depot. By working at The Home Depot, I contribute to my economic security by making a salary which helps pay for school. On a local level part of the money I make goes to taxes which help local citizens afford food and healthcare. Globally I contribute by helping people install greener and more environmentally friendly options. The second core value that I discovered that was important to me is health. On a personal level, I contribute

My thoughts are to have core values that will replace value statements. I believe five core values will be good, easy, and simple. One core value will be “We value people” this value should be respected by employees of the business. All people need to be value in order for the business to be held in high standards. The next core value will be

The bold introductory quote above contains 2 assumptions: first, that an organisation’s core values can be ‘rooted in the moral and social development of our society over many generations’; and second, organisational values can influence the motivations of individuals. If these assumptions are true, it would follow that organisational core values have a fundamental role to play in any successful organisation. However, outside of initial training establishments and glossy strategy documents, RAF core values have not enjoyed a profile commensurate with the significance and potential alluded to above. What are core values; are they enduring? What effect do societal values have on organisations, given that organisations draw their members from society? A quick ‘google’ search on the subject of core values reveals a plethora of different subjects ranging from personal development, sociology, anthropology, psychology,

Core values do not respond to external variables such as fluctuating market trends or product diversifications. They remain constant and are a large component of the organization’s identity.

“Vision without action is a daydream. Action without vision is a nightmare.” In order to implement a vision, one has to have core values. This does not relate to the Earth’s core, the origin of a food like a seed, or someone’s heart. In this case, the word “core” is talking about values that show what a group or institution is really about. Core values can be very important to individuals as well. I can contribute to Howard University's core values through my actions and character. The environments of my home, marching band and National Honor society have prepared me for the future by making me determined, reliable, and innovative.

There is a mission statement and set of core values that include quality of work, acceptance of diversity, integrity, and stewardship of resources. These traits are expected to make employees more productive, give employees higher job satisfaction, and create a more team-friendly environment.

Core Competencies: The Company is full of assurance and potential. Each and every day represents a new opportunity to share Vision, strategy and style.

“The Theory of evolution says continuous change is inevitable and if one does not evolve, they will perish” (Darwin's theory of evolution, 2006). This is true for businesses and companies. If companies do not evolve then their survival is in jeopardy. A key to survival is a core competency that the company has built over time. These competencies are what a company is built upon. Companies that are successful and continue to survive have shown that they focus on building core competency and in turn their ability to innovate increases. Based on their core competencies these companies have built products (line extension) or services (redirection) that can be applied to variety of applications. Successful companies are eager to build competencies that will help them become world leaders. They do not solely focus on products alone; they focus on System Thinking, how one piece affects the entire system (Dundon, 2002). This type of thinking shows a focus on core. A piece of the system is most likely

i. They mainly concentrate on value rather putting their thoughts on long term goals, that means they always concentrate in reduction of the costs in a strategic context and with a reasonable spotlight on their core. ii. They misuse opportunities one of a kind to the downturn, which can mean anything from utilizing misfortune to increase new clients to squeezing forward with advancement. iii. They act quickly, with a spryness that allows them to keep pace with, or development of, speedy changes in the business environment. Successful companies always put their eye on the growth of the organization and they will try to keep the customers as they don’t need to lose their valuable customers. So they will move on from their comfort zones and thrive hard towards their growth in the competitive world. They always show their commitment towards the innovation that helps in being a part of the successful company. (Berman, 2009).

An essential component of leadership is to articulate and exemplify the organization's core values. These values must be clear, compelling, and repeated. The leader must both "walk the talk" and inspire his/her colleagues within the organization to also live these values. Values are at the core of individual, group or organizational identity. Values are relatively enduring conceptions or judgments about what is considered to be important to an organization. Agreement between personal and organizational values result in shared values which constitute the benchmarking of a successful business practice.

Core values are a person or an organization's fundamental beliefs, these principles prescribe behavior along with helping people understand the difference between right and wrong, “values are what motivate you in life. They are what guide you along the path of fulfilment, so essentially your values are the foundation of who you are” (C.Worsley). These values are important to have because they are what shape you, they make every person unique. Having a spirit of adventure, perseverance, and having patience are only some of my core values. Knowing what you cherish is very important and is something many people should revise.

A company that pursues and achieves strategic outcomes that boost its competitiveness and strength in the marketplace is in much better position to improve its future financial performance.

Vision is defined as the image that the organization aspire to became in the future. In order to develop a vision, it is important to ask how will the corporation look like “x” years from now if they accomplish their objectives? Thus, this vision will essentially set directions for the organization. There are some useful principles that makes a great vision such as, it should