Sumsung Company

For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media (Samsung Official Website).

Samsung is a south Korea famous Electronic Industrial company which mainly makes at Electrical appliances, mobile phones and LCD, etc. It was recognized as one of the world 's largest and successful electronics brands. Samsung was a third most innovative company in the consumer electronics, Samsung grew from a local industrial leader into a worldwide consumer electronics brand (Samsung.com, 2015). Technology companies in the early stages of development, all research and development projects can only be started from scratch, but research needs to continue to try and improve, demand costs will greatly improve. Technology companies in the early stages of

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.

As a small business, Samsung has evolved into a global enterprise extending its business to sophisticated technologies, semiconductors, create skyscrapers, factories, petrochemicals, costumes, medicines, financial institutions, hotels, etc. Distinctive inventions and products have been achieved and have helped to develop these industries continuously. Samsung chose a different strategy in its work compared to other competitors in the Korea

There are a surplus of products such as batteries, hard drives, televisions, air conditioners and Smartphone being manufactured by Samsung. Samsung electronics is spread across 80 countries and has developed a reputation by emphasizing on innovation in its management strategies. Samsung has got a bunch of sections within their organization, stretching from technology, manual labour work, markets and consumers. As a worldwide company with roughly 200,000

From a small export business in Taegu, South Korea, Samsung’s innovative and top quality products and processes has brought them to be one of the world’s leading electronic companies. Lee Byung-chul was the founder of the Samsung and also one of South Korea’s most successful businessmen. Now, Samsung is South Korea’s largest business group that is ran by Lee’s family which is known as a chaebol based company. In the late 1960’s, Samsung entered the electronics industry. In 1980, Samsung entered the telecommunications hardware which caused the facility to be developed into a telephone and fax manufacturing system and eventually became the center of Samsung’s mobile phone manufacturing. From the beginning and to the end, Samsung has reached outside its boundaries, making it successful and continuing to grow and prosper.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung is widely recognized technology company, and well known for its home theater and consumer electronics, such as its smartphones. At Samsung’s website (2016) under the Values & Philosophy section, the company informs the public that:

The South Korean giant, Samsung, is known as a renowned manufacturer for a multitude of high quality products, ranging from home appliances (e.g., refrigerators, microwaves, washing machines, etc.) to entertainment-based appliances (e.g., televisions, tablets, phones, etc.) demonstrating a wide market strategy across a variety of differentiated segments. Their ability to produce additional products such as memory processors, graphic cards, and more, has also led them to become suppliers for many companies including other competitors such as Apple and Sony, leading to their overall sustainability.

Porter’s Five Forces model is used to evaluate the degree of rivalry between competitors in a given industry through assessing the four forces that lead to this outcome. These forces are the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, and the threat of substitute products.

Samsung is perhaps the world’s greatest success story. Started in 1938 in Taegu, Korea by Lee Byung Chul, Samsung has sprouted from a small company under Japanese rule, into the one of the world’s leaders in technology and innovation. It is a result of the Confucian principles embraced by the company and its presidents and executive decisions and eagerness to adapt to the rapidly changing world. Principles including leading honorably and with strength, emphasising the ruler subject relationship, Chun-tzu, making personal relationships a priority in a business setting, in addition to keeping accordance with Jen,a warm heartedness and compassion that allows to one to want to better humanity (Lander). In addition to Confucianism, Samsung has learned to innovate, create demand, and learn from other companies’ successes and failures. With this combination of old world Confucian principles and the ability to diversify and evolve, Samsung has experienced intense growth and success, beating out Apple and Panasonic and gaining a foothold in the digital age(Park and Barjot).

The worldwide economy has been growing rapidly again since 2002, after the recession in the US economy which had a huge impact on the global economy. People have more money to spend on luxury items. Emergent markets in China and the rest of Asia are also great opportunities for the manufacturers of high-end consumer electronics. The economy here is growing rapidly every year and the culture is becoming more “westernized”. This new direction the economy is moving in, is resulting in more capitalistic view of these countries. Therefore there are more potential buyers for the mobile phone manufacturers, since the mobile phone is associated with a status symbol in these emerging countries as well.

In the year 1938,the western financial system was recovering from one of the greatestcrashes in history, on the other hand a second world war was about to break out, a man by the name of Byung Chul Lee founded a small trading company named Samsung in Daegu, Korea (Samsung.com, 2016). This company initially dealt with local groceries and had about 40 employees. At first the company produce noodles, then expanded into sugar and then wool. And by the late 1950’s the company had moved to insurance security and retail. In the late 1960’s Samsung moved to electronics, and the first ever product produced by Samsung electronics was a 12 inch black and white television in 1970 (Referenceforbusiness.com, 2016). By 1983 the first Samsung computer had arrived (News.samsung.com, 2016). This computer was way ahead than Microsoft computers. In the 90’s Samsung began to rise as an international force in many industries. The company went from strength to strength, becoming market leaders by learning the trade of many industries. In the end they

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but