Super Bowl Advertising Analysis

In “No More’s Official Super Bowl Ad”, No More reveals the audio of a woman calling 911 ordering a pizza for delivery. The 911 operator addresses the woman questioning if she is aware she called an emergency line. The woman answers questions from the operator by disguising her responses with a pizza order while the background noise comprises of a television and a male voice accompanying her in the room. While the audio plays, visuals of the interior of a home flash upon the screen. A hole in the wall, a picture frame on the ground, specifically of a woman and a man, and an untidy bedroom all show signs of a previous violent struggle in the home. At the end of the video a message appears which states, “When it’s hard to talk, it’s up to us to listen…” associated with a website. In their powerful and informative public service announcement, “No More’s Official Super Bowl Ad” proves to be a campaign opposing domestic violence and sexual assault in which No More thoroughly establishes the need to stop domestic and sexual abuse by using pathos to evoke multiple distinct tones, ethos to demonstrate concern to the audience, and as well, using ethos to provide credibility.

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?

There are many top ten lists of SuperBowl commercials available on the Internet. This one has been defined by the cumulative number of views on YouTube as of this writing, correlated to the number of mentions in Google search results. That approach has ensured an unbiased list of the top ten SuperBowl Commercials of 2012. Based on this approach here is the list:

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

The Super Bowl is one of America's favorite times of they year. Who doesn't want to watch the best two teams in the NFL verse each other to see who's champion? That's great and all but what is really special about the Super Bowl? The Super Bowl commercials is what I think pulls it off. A Super Bowl commercial is when major companies spend a lot of money for funny commercials that everyone will remember.There were a few good ones this year but by far, my favorite was the hotline bling commercial.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

A well written summary for a well written article. We've all seen and remember the famous Superbowl commercials. I agree that the reasons companies purchase such short air-time for so little is because they believe they are getting more use out of their dollars spent. I believe companies purchase the allotted time because they view the opportunity cost is well worth it. As I stated earlier, we all remember the famous ads during the

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

The Superbowl Commercial I thought was good was the one with Antman and the Hulk. In this commercial Antman had a mini coke and the Hulk was chasing Antman for it. They both stopped on a buildings roof and the Hulk told Antman that he wanted it. Antman gave the mini coke to the Hulk and he could not get it open because his fingers were to big. Antman jumped onto the coke and opened it for him.

“People not only watch the Super Bowl for the game, they watch it for the commercials. If that not an advertisers dream I don’t know what is” (NFL Freakonomics episode 14, 2012). The NFL Super Bowl, the biggest television event of the year, every year. In 2014 the XLVIII Super Bowl called an unprecedented 111.5 million viewers worldwide (Nielson, 2014), with the US accounting for 90% of the global audience (AdAge, 2014). The XLVIII Super Bowl (Seattle Seahawks vs Denver Bronco’s) is the most watched televised event in the US of all time (Forbes, 2014), with four out of the past five Super Bowls have also earned this title (previous number one Super Bowl was the 2012 New England Patriots vs New York Giants game), meaning that the Super Bowl is consistently the most watched televised event of the year, bigger than the 50 million watching the Macy’s thanksgiving parade (business insider, 2013), even bigger than the 2014 Sochi Winter

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola

The Superbowl commercial that I decided was good was the drinking and driving commercial with Helen Mirren. I think that this is a good commercial because it reminds us about the responsibilities of drinking and getting drunk. This commercial was made by Budweiser and was trying to warn viewers about drinking and driving. Helen Mirren was sitting in at a bar booth with a Budweiser on the table and a burger next to it,she started talking about how you shouldn't drink and drive also how others will thank you for not making such a dumb-founded decision. Helen Mirren also says that if you do make that decision that you're so dumb that when you or if you donate your brain to science that they'll send it back. Be responsible while drinking don't

T-Mobile’s television advertisement, “Drop the Balls,” released during the Super Bowl 50 on February 7th, 2016, has received a lot of talk. The advertisement was a retort of Verizon’s “A Better Network as Explained by Colorful Balls,” released December 29th, 2015, after Verizon called out T-Mobile and other phone carries. The T-Mobile advertisement features Steve Harvey correcting the Verizon advertisement after saying they were the best. The T-Mobile advertisement is effective in its purpose and to its audience with its use of slander, humor, and facts.